A semiotic analysis of political cartoons on the first 100 days of Anies Baswedan government

Nindya Hasanah, Didin Nuruddin Hidayat


Nowadays, information can be conveyed not only through words, but also through images. An image is also a form of one-way communication because, through an image, people can convey the meaning. This study aimed to describe Anies Baswedan’s political cartoons on his first 100 days as a governor. This study employed a qualitative research approach, and the content or document analysis as the research design. The researchers collected and analyzed the data dealing with the relationship between the utterances and Anies’ cartoons on his first 100 days as Jakarta’s governor. In analyzing the data, some steps were taken: first, categorizing the sign into icon, symbol, index using a typology of signs; second, interpreting the meaning of the political cartoons; last, drawing conclusions based on the result of the analysis. The study found that the signs in those political cartoons had powerful meanings to convey the aspiration of Indonesian people freely towards Anies’ government. Also, the fact that the cartoons were in the forms of images eased the readers in understanding the meanings behind them, and the political cartoons deal with the relationship between visual and verbal signs of cartoons because it will be helpful for the researchers to know about events depicted in those cartoons.The study also offers some potential use of cartoons for language teaching, even though the challenges of employing them are evident.


Anies Baswedan; linguistics; political cartoons; semiotic analysis

Full Text:



Arizpe, E., Bagelman, C., Devlin, A. M., Farrell, M., & McAdam, J. E. (2014). Visualizing intercultural literacy: engaging critically with diversity and migration in the classroom through an image-based approach. Language and Intercultural Communication. https://doi.org/10.1080/14708477.2014.903056

Chandler, D. (2017). Semiotic The Basic - Third Edition. In Routledge, Taylor & Francis Group.

Dumas, M. J. (2016). Against the Dark: Antiblackness in Education Policy and Discourse. Theory into Practice. https://doi.org/10.1080/00405841.2016.1116852

Eco, U. (2018). Semiotics and the Philosophy of Language. In Reading Eco. https://doi.org/10.2307/j.ctt1zxz0xk.6

Emerson, M., & Movchan, V. (2016). Deepening EU-Ukrainian Relations: What, why and how? In A Trilogy of Handbooks: Understanding the EU’s Association Agreements and Deep and Comprehensive Free Trade Areas (DCFTAs) with Georgia, Moldova and Ukraine.

Firmansyah, A. (2015). A Semiotic Analysis on the Logos of Three Cafes in Malang [Universitas Brawijaya]. http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/viewFile/947/855

Forceville, C., & van de Laar, N. (2019). Metaphors portraying right-wing politician Geert Wilders in Dutch political cartoons. In Populist Discourse: Critical Approaches to Contemporary Politics. https://doi.org/10.4324/9780429026751-18

Glaser, B. G., & Strauss, A. L. (2017). Discovery of grounded theory: Strategies for qualitative research. In Discovery of Grounded Theory: Strategies for Qualitative Research. https://doi.org/10.4324/9780203793206

Marín-Arrese, J. I. (2019). Political cartoon discourse: Creativity, critique and persuasion. Cultura, Lenguaje y Representacion. https://doi.org/10.6035/CLR.2019.22.7

Maroules, N., & Smelser, N. J. (2006). Seeing Sociologically: The Routine Grounds of Social Action. Contemporary Sociology: A Journal of Reviews. https://doi.org/10.1177/009430610603500552

Mondry, H. (2017). A conversation on the politics of (Un-)natural substances: Ingesting psychoactive matter in 19th century Russian literature and culture. In Zeitschrift fur Slavische Philologie.

Nugraha, D. N. S. (2019). The Color Meaning in Go Green Logo: A Semiotics Study. Global Business and Management Research.

Pierce, J. R. (1951). Communication theory. Physics Today. https://doi.org/10.1063/1.3067249

Richmond, V. P., & McCroskey, J. C. (2019). Human communication theory and research: Traditions and models. In An Integrated Approach to Communication Theory and Research, Third Edition. https://doi.org/10.4324/9780203710753-21

Saptanto, D. D., & Dewi, M. K. (2020). Gundala and Gatotkaca in the concept of modern Indonesian superheroes: Comparative analysis of the Indonesian and American superheroes. EduLite: Journal of English Education, Literature and Culture. https://doi.org/10.30659/e.5.1.136-147

Ulubeyli, S., Arslan, V., & Kivrak, S. (2015). A semiotic analysis of cartoons about occupational health and safety issues in the construction workplace. Construction Management and Economics. https://doi.org/10.1080/01446193.2015.1024270

Vincent, C. (2011). The use of political cartoons in the EFL/ESL classroom: Learning English and enhancing critical thinking in the context of Saudi Arabia. MA TESOL, 10(3), 12. https://digitalcollections.sit.edu/ipp_collection/504/

Wisudawati, A. F. (2018). No Title. Edulite Journal of English Education, Literature and Culture, 3(2), 149–160. http://dx.doi.org/10.30659/e.3.2.149-160

DOI: http://dx.doi.org/10.30659/e.5.2.322-333

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.

Copyright (c) 2020

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

EduLite Journal of English Education, Literature and Culture is published by Language and Communication Science Faculty (former Language Faculty), Universitas Islam Sultan Agung (UNISSULA), Indonesia, in collaboration with Persaudaraan Dosen Republik Indonesia (PDRI).

Contact us: EduLite Journal of English Education, Literature and CultureJl. Raya Kaligawe Km.4, PO BOX 1054/SM Semarang 50112, Central Java, Indonesia. Email: reviews_edulite@unissula.ac.id.