Strategy to Reduce Lightning Disruption to Improve PT PLN (Persero) Performance UPT Purwokerto
Abstract
Indonesia is an archipelago comprising more than 17,000 islands located along the equator. This results in a tropical climate with relatively high temperatures throughout the year, high humidity, and abundant rainfall. Indonesia's location between two large oceans also contributes to dynamic weather patterns, which often affect the stability of the country's electricity system. The research method used in this research is a qualitative approach with a case study approach using SWOT analysis. In this method there are observation activities, interviews and data analysis. Qualitative research is a research method that aims to deeply understand social meanings, processes, or experiences. SWOT analysis is a fairly good, effective, efficient analysis tool and is a fast tool for finding possibilities related to the initial development of new innovation programs within a company, in addition to being able to be used as a decision-making tool within an organization. Based on the EFE matrix analysis, a total score of 3.4 was obtained, indicating that PT PLN (Persero) UPT Purwokerto was able to respond to opportunities and threats above average. Meanwhile, based on the IFE matrix analysis, a total score of 3.0295 was obtained, which identified the existence of influential internal strengths within the Company. 3. Based on the IE matrix analysis, EFE 3.4 and IFE 3.0295 fall into cell I (Growing and developing). This indicates that the growth and development efforts of PT PLN (Persero) UPT Purwokerto are the main strategy to improve performance by reducing disturbances due to lightning.
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