Optimizing Community Satisfaction Through CSR Programs Moderated by Corporate Reputation

Abstract

In an era of increasingly fierce business competition, companies are required not only to pursue financial profits, but also to pay attention to their social responsibilities towards the environment and society. The concept of Corporate Social Responsibility (CSR) has developed as a form of corporate commitment to contribute to sustainable development by paying attention to the balance between economic, social, and environmental aspects. This study also prioritizes accurate measurement through quantitative data to provide objective results. This study was conducted to test the hypothesis with the intention of justifying the hypothesis which can ultimately strengthen the theory used as a basis. Based on the discussion and the relevance of the background to the research objectives, the following conclusions can be drawn: Corporate Social Responsibility has a significant effect on community satisfaction, so that the first hypothesis in this study is proven true. Corporate Social Responsibility has a significant effect on corporate reputation, so that the second hypothesis in this study is proven true. Corporate reputation has a significant effect on community satisfaction, so that the third hypothesis in this study is proven true. Corporate Social Responsibility has a significant effect on community satisfaction with corporate reputation as a moderating variable.