The articulation of anti-Asian sentiment in America: Frames in BTS’ tweet and press release

Mister Gidion Maru, Dewi Kinanti, Fivy A Andries, Rahel W Kimbal

Abstract


Despite the Covid-19 pandemic has been considered being over, yet it remains to leave global traces of reaction including in America. This study aims at investigating Anti-Asian Sentiments in Bangtan Sonyeondan (BTS)’ Tweet and Press Release. Basing upon the curiosity of how the that particular sentiment spread in America and the reaction toward it from the perspective of the Asian. This study applies a qualitative method relying upon the data taken from an officially transcribed texts of short press the release video by Bangtan Sonyeondan (BTS)’ in YouTube as display in the White House website and Bangtan Sonyeondan (BTS)’ tweets posted to support Stop Asian Hate Movement. The analysis employs Huckin's Critical Discourse Analysis theory The results show that sentiment frames emerge in the forms of the violent attacks, discrimination, and the degradation of self-esteem. The existence of such sentiments has encouraged some reactions namely the awareness of Asian identity, the awareness of the rise of hate crimes, and the awareness of of supporting Stop Asian Hate movement. These findings implies that the BTS expressions language can act as an instrument of advocacy, power of negotiation, and expression of ideology. Thus, this study is significant for further studies on text analysis and rhetoric expressions, and cultural studies in general.

Keywords


Anti-Asian, BTS Press Release, Twitter, Critical discourse analysis

Full Text:

PDF

References


Ahn, L. H. R., Yang, N. Y., & An, M. (2022). COVID-19 Racism, Internalized Racism, and Psychological Outcomes Among East Asians/East Asian Americans. Counseling Psychologist, 50(3), 359–383. https://doi.org/10.1177/00110000211070597

Alvarez, A. N., Juang, L., & Liang, C. T. H. (2006). Asian Americans and racism: When bad things happen to “model minorities.†Cultural Diversity and Ethnic Minority Psychology, 12(3), 477–492. https://doi.org/10.1037/1099-9809.12.3.477

Amoussou, F., & Allagbe, A. A. (2018). Principles, Theories and Approaches to Critical Discourse Analysis. International Journal on Studies in English Language and Literature, 6(1), 11–18. https://doi.org/10.20431/2347-3134.0601002

Aria Adibrata, J., & Fikhri Khairi, N. (2022). The Impact of Covid-19 Blame Game Towards Anti-Asian Discrimination Phenomena. The Journal of Society and Media, 6(1), 17–38. https://doi.org/10.26740/jsm.v6n1.p17-38

Bajenaru, I. R. (2022). Bangtan Boys (Bts)–Part Of South Korea’s Cultural Diplomacy And Soft Power Strategy. Romanian Review of Political Sciences & International Relation, 19(1), 156–180.

Baliat, E., & Tan, N. (2021). ANTI-ASIAN RACISM IS PREVAILING AMIDST THE COVID-19 PANDEMIC: TWITTER IS TO BLAME. 6(6).

Barczak, G. (2015). Publishing Qualitative versus Quantitative Research. Journal of Product Innovation Management, 32(5), 658. https://doi.org/10.1111/jpim.12277

Braholli, A. (2022). An Investigation of Consumer Behavior in Online Trade During the Covid-19 Pandemic: A Case Study. Quality - Access to Success, 23(186), 45–58. https://doi.org/10.47750/QAS/23.186.07

Cairney, P., & Wellstead, A. (2021). COVID-19: effective policymaking depends on trust in experts, politicians, and the public. Policy Design and Practice, 4(1), 1–14. https://doi.org/10.1080/25741292.2020.1837466

Chang, Y. Y. (2021). The Post-Pandemic World: between Constitutionalized and Authoritarian Orders – China’s Narrative-Power Play in the Pandemic Era. Journal of Chinese Political Science, 26(1), 27–65. https://doi.org/10.1007/s11366-020-09695-3

Criss, S., Nguyen, T. T., Michaels, E. K., Gee, G. C., Kiang, M. V., Nguyen, Q. C., Norton, S., Titherington, E., Nguyen, L., Yardi, I., Kim, M., Thai, N., Shepherd, A., & Kennedy, C. J. (2023). Solidarity and strife after the Atlanta spa shootings: A mixed methods study characterizing Twitter discussions by qualitative analysis and machine learning. Frontiers in Public Health, 11. https://doi.org/10.3389/fpubh.2023.952069

Dolan, S. L., Raich, M., Garti, A., & Landau, A. (2020). The COVID-19 crisis as an opportunity for introspection: A multi-level reflection on values, needs, trust and leadership in the future. The European Business Review, 1(17).

Evangelista, G. A. R. (2020). Beyond The (K-pop) Scene: Analyzing the Role of BTS’s Love Myself Campaign and Celebrity Diplomacy in the Promotion of UNICEF’s Child Protection Campaign.

Flett, G. L., Hewitt, P. L., Nepon, T., Sherry, S. B., & Smith, M. (2022). The destructiveness and public health significance of socially prescribed perfectionism: A review, analysis, and conceptual extension. Clinical Psychology Review, 93(January), 102130. https://doi.org/10.1016/j.cpr.2022.102130

Foss, S. K., & Foss, K. A. (2019). Inviting transformation. Presentational speaking for a changing world (4th ed.). Waveland Press.

Gover, A. R., Harper, S. B., & Langton, L. (2020). Anti-Asian Hate Crime During the COVID-19 Pandemic: Exploring the Reproduction of Inequality. American Journal of Criminal Justice, 45(4), 647–667. https://doi.org/10.1007/s12103-020-09545-1

Gregory, M., & Carroll, S. (2018). Language and situation: Language varieties and their social contexts. Routledge.

Guy, J. (2021). K-pop stars BTS share racial discrimination they faced. CNN.

Hom, H. A. (2022). The Dual Pandemic of 2020 : Rhetorical analysis of how American COVID-19 elite messaging , enabled by the monster trope , justifies cultural violence against A / AAPI . The Dual Pandemic of 2020 : by.

Huang, P. H. (2021). Anti-Asian American Racism, COVID-19, Racism Contested, Humor, and Empathy. FIU L. Rev., 16, 669.

Joullié, J.-E., Gould, A., & Spillane, R. (2020). THE LANGUAGE OF POWER AND AUTHORITY IN LEADERSHIP THE LANGUAGE OF POWER AND AUTHORITY IN LEADERSHIP ABSTRACT.

Kallingal, M. (2021). These Asian Americans faced racism growing up, but they won’t let it define them. CNN.

Klein, B., Sullivan, K., & Nikki, C. (2022). K-pop supergroup BTS visits the White House. CNN.

Köprülü, G., & Ak, M. (2022). Evaluation of the political psychological reflections of the COVID-19 process in the context of Turkey. Klinik Psikiyatri Dergisi, 25(2), 209–218. https://doi.org/10.5505/kpd.2022.16779

Kumar, R. M. (2023). The Many Faces of Grief: A Systematic Literature Review of Grief During the COVID-19 Pandemic. Illness Crisis and Loss, 31(1), 100–119. https://doi.org/10.1177/10541373211038084

Kwan, S., & Wong, Y. (2022). Dancing in the Aftermath of Anti-Asian Violence : An Introduction in Three Parts. 1–15.

Lasch, C. (2019). The Culture of Narcissism. In American Social Character (pp. 241–267). Routledge.

Lorenzetti, M. I. (2022). Rhetorical Responses to the COVID-19 Pandemic by Right-Wing Populist Leaders in the USA and UK. 47(May), 13–45. https://doi.org/10.1285/i22390359v47p13

Matsuda, M. J. (2018). Public response to racist speech: Considering the victim’s story. Routledge, In Words that wound, 17–51.

McArthur, S. A., & Muhammad, G. E. (2022). Pens Down, Don’t Shoot: An Analysis of How Black Young Women Use Language to Fight Back. Urban Education, 57(5), 751–778. https://doi.org/10.1177/0042085919893734

Peeples, J., & Murphy, M. (2022). Discourse and rhetorical analysis approaches to environment, media, and communication. In The Routledge Handbook of Environment and Communication. Routledge. https://doi.org/10.4324/9781003119234-5

Rizki, K., & Khairunnisa, A. P. (n.d.). GERAKAN STOP ASIAN HATE: SEBUAH RESPONS RASISME TERHADAP KETURUNAN ASIA DI AMERIKA SERIKAT. ©2022 Indonesian Journal of International Relations, 6(2), 321–342. https://doi.org/10.32787/ijir/v6i2.404

Rogers, K. (2021). Discrimination of any kind can lead to much higher risk of mental and behavioral issues for young people, study finds.

Rudolph, J., & Tan, S. (2021). Anti-facemaskism — Politicisation of Face Masks during COVID-19 in the C ontext of Trump ’ s Plutocratic Populism. 3(1), 37–58.

Sellers, R. M., & Shelton, J. N. (2003). The Role of Racial Identity in Perceived Racial Discrimination. Journal of Personality and Social Psychology, 84(5), 1079–1092. https://doi.org/10.1037/0022-3514.84.5.1079

Sulistyawati, H., Krisifu, A., & Sumarlam. (2022). A Critical Discourse Analysis of BTS’ Song “ON†(Systemic Functional Linguistics Approach). Ijotl-Tl, 7(3), 256–270. https://doi.org/10.30957/ijoltl.v7i3.618.A

Suryani, A. N. (2020). Bangtan Sonyeondan (Bts) As New American Idol. Rubikon : Journal of Transnational American Studies, 6(1), 48. https://doi.org/10.22146/rubikon.v6i1.61489

Tessler, H., Choi, M., & Kao, G. (2020). The Anxiety of Being Asian American: Hate Crimes and Negative Biases During the COVID-19 Pandemic. American Journal of Criminal Justice, 45(4), 636–646. https://doi.org/10.1007/s12103-020-09541-5

Toh, M., & Marcus, L. (2022). Anti-Asian hate crimes are scaring Chinese travelers away from the US. CNN.

van Bezouw, M. J., Garyfallou, A., Oană, I. E., & Rojon, S. (2019). A methodology for cross-national comparative focus group research: illustrations from discussions about political protest. Quality and Quantity, 53(6), 2719–2739. https://doi.org/10.1007/s11135-019-00887-5

Vandebroek, I., Pieroni, A., Stepp, J. R., Hanazaki, N., Ladio, A., Alves, R. R. N., Picking, D., Delgoda, R., Maroyi, A., van Andel, T., Quave, C. L., Paniagua-Zambrana, N. Y., Bussmann, R. W., Odonne, G., Abbasi, A. M., Albuquerque, U. P., Baker, J., Kutz, S., Timsina, S., … Dahdouh-Guebas, F. (2020). Reshaping the future of ethnobiology research after the COVID-19 pandemic. Nature Plants, 6(7), 723–730. https://doi.org/10.1038/s41477-020-0691-6

Wang, S., Chen, X., Li, Y., Luu, C., Yan, R., & Madrisotti, F. (2021). ‘I’m more afraid of racism than of the virus!’: racism awareness and resistance among Chinese migrants and their descendants in France during the Covid-19 pandemic. European Societies, 23(sup1), S721–S742.

Wannaprasert, P., & Choenkwan, S. (2021). Impacts of the covid-19 pandemic on ginger production: Supply chains, labor, and food security in northeast thailand. Forest and Society, 5(1), 120–135. https://doi.org/10.24259/fs.v5i1.11897

Zhu, J., Huang, H., & Zhang, D. (2019). “Big Tigers, Big Dataâ€: Learning Social Reactions to China’s Anticorruption Campaign through Online Feedback. Public Administration Review, 79(4), 500–513. https://doi.org/10.1111/puar.12866




DOI: http://dx.doi.org/10.30659/e.8.2.393-405

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mister Gidion Maru, Dewi Kinanti, Fivy A Andries, Rahel W Kimbal

License URL: https://creativecommons.org/licenses/by/4.0/