Implementation of Social and Environmental Responsibility (TJSL) Towards Village Sustainability and Independence
Abstract
The purpose of this study is to analyze the implementation of the TJSL program by PT PLN (Persero) Central Java Transmission Unit (PLN UIT JBT), specifically through a partnership with the Jaran Kepang art group "Krido Asih Arumsari" in Polosiri Village. The research used a qualitative descriptive approach. Data collection techniques were conducted through survey interviews and observations. After data triangulation, data analysis was carried out including data reduction, data presentation, and drawing conclusions. The results of the study indicate that the program carried out by PLN UIT JBT is part of an effort to build Empowered Villages based on the principles of sustainability and independence and supports the achievement of Sustainable Development Goals (SDGs). The transformation of the TJSL approach from mere charity to impactful and sustainable programs shows increased effectiveness. PLN UIT JBT fundamentally changes the program formulation process through Strengthening Internal Competence (Employees), Program preparation based on in-depth mapping of village problems and potentials (Social Mapping) then realized through a structured three-year roadmap. The program's success factors include a strategy for creating shared value, partnerships with integrity and institutional strengthening, as well as program monitoring and evaluation, quantitative impact validation, and external recognition. The results of this study are expected to serve as a strategic reference for other companies in designing and implementing effective, sustainable, and community-based CSR programs.
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