The Role of Humanistic Leadership to Improve the Loyalty of Political Party Members with Innovation Capability as a Mediation Variable

Asrar Asrar, Ibnu Khajar

Abstract


Apart from leadership, Strategic Assets are also a crucial aspect in building member loyalty. Strategic assets encompass various important resources held by a party, such as political networks, reputation, financial resources, and organizational infrastructure. Effective strategic asset management can increase members' trust in the party's stability and credibility, which in turn can strengthen their loyalty. If the party is able to provide resources that support the development of member capacity and ensure the sustainability of the organization, then members are likely to have a long-term commitment to the party. This study uses explanatory research, or research that explains the data with a quantitative approach. Explanatory research aims to test hypotheses, either by confirming or rejecting them based on the research results obtained. This approach is used to understand the causal relationship between independent and dependent variables through objective statistical analysis. By using quantitative methods, this research allows for structured and systematic measurements, so that the results obtained can be tested for validity and reliability. In addition, explanatory research also helps in identifying the magnitude of the influence of independent variables on dependent variables, thus providing a deeper understanding of the phenomenon being studied. If there is a relationship and influence, how close is the relationship and influence. Humanistic Leadership has a significant influence on Innovation Capability in Members of the Democratic Party of Central Java. This means that a high level of Humanistic Leadership has a greater influence on Innovation Capability in Members of the Democratic Party of Central Java. Humanistic Leadership has a significant influence on HR Loyalty in Members of the Democratic Party of Central Java. This means that a high level of Humanistic Leadership has a greater influence on HR Loyalty in Members of the Democratic Party of Central Java. Innovation Capability has a significant influence on HR Loyalty in Members of the Democratic Party of Central Java. This means that a high level of Innovation Capability has a greater influence on HR Loyalty in Members of the Democratic Party of Central Java.


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