Marketing Mix-Based Purchase Increase

Abstract

Abstract. Companies can market their goods and services to consumers and compete effectively with other companies. Achieving effective marketing requires a combination of marketing tools. This combination is often referred to as the marketing mix. The method used in this study is qualitative analysis with a case study approach using a SWOT analysis. This method includes observation, interviews, and document review (Sugiono, 2013). Qualitative methods emphasize deductive and inductive inference processes and the analysis of the dynamics of relationships between observed phenomena using scientific logic. Based on the research results presented in the previous chapter, it can be concluded that DSenematiks, an advertising company, has implemented the 7P marketing mix strategy: product, price, place, promotion, people, physical evidence, and process. Each element in the 7P Marketing Mix framework plays a vital and interrelated role in influencing consumer purchasing decisions and driving increased sales. The success of a business does not depend solely on one or two factors, but rather on the simultaneous harmonization and optimization of these seven elements.