MODEL PENINGKATAN KEUNGGULAN KOMPETITIF MELALUI KINERJA PERUSAHAAN

Abstract

The purpose of this study was to determine the influence of organizational culture, content strategy,
organizational performance either partially or simultaneously to a competitive advantage in PT
Indomaret. The method of research using multiple regression analysis with enter method, this research
was conducted on the territory of Boja and Kendal. The results showed that organizational culture
significant positive effect on the performance of the organization, content strategy bersignifikan also
a positive effect on the performance of the organization, and organizational performance significant
positive effect on competitive advantage. In the first equation 76.2%, the variation can be explained
by the performance of the organization by the variable of organizational culture and content strategy,
while the second equation 70% of the variation can be explained by the competitive advantage of the
organization’s performance.

Keywords: competitive advantage, the company’s performance, organizational culture, content
strategy.