MODEL MEMBANGUN KEPERCAYAAN PELANGGAN DALAM MENINGKATKAN MINAT BELI ULANG PENGGUNA JASA TRANSPORTASI BUS TRANS SEMARANG KORIDOR I

Abstract

The purpose of this study is to analyze and describe the effect of customer value and the physical
facilities of the company image and customer confidence in buying interest re-User Services Transport
Bus Trans Semarang. The population used is the whole customer / service user transport Trans
Semarang. Samples were taken with nonprobability sampling approach. The Structurall Equation
Modeling (SEM) with Partial Least Square method (PLS) was used to analyze the data. The results
of the study are all variables that affect each other significantly affect customer value to customer
confidence, physical fasilitisa significant influence on customer trust, corporate image significantly
affect the confidence of customers, customer value significant effect on re-buying interest, a significant
effect of physical facilities against buying interest re-, significant effect on corporate image re buying
interest and significant impact on customer confidence buying interest re.

Keywords: Customer Value, Physical Facilities, Corporate Image, Customer Trust, Interests Buy
Repeat