Muslim-Consumers Behaviour in Willingness to Buy Halal Food in Japan

Inayah Swasti Ratih*  -  Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi, Indonesia
Muhammad Dzulfaqori Jatnika  -  Universitas Muhammadiyah Bandung, Indonesia
Alfadhila Khairil Sinatrya  -  Universitas Airlangga, Indonesia
Nur Syamsiyah  -  Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi, Indonesia

(*) Corresponding Author
DOI: 10.30659/jua.v5i1.16345

The purpose of this study is to determine the effect of religiosity, food ingredients, halal label, knowledge, and income on the willingness of Indonesian Muslim consumers in Japan to buy Halal Food Products. The research method used is a quantitative method, using regression analysis tests. The research questionnaire was distributed to respondents who are Indonesian Muslim in Japan. The finding of this research is religiosity and food ingridients has significant influence on consumers' willingness to buy halal food products. Halal label does not have a significant effect on consumers' willingness to buy halal food products. Knowledge does not have significant effect on consumers' willingness to buy halal food products. income does not strengthen the effect of religiosity on consumers' willingness to buy halal food products. Income does not strengthen the influence of Halal label on consumers' willingness to buy halal food products. Income does not strengthen the influence of food ingredients on consumers' willingness to buy halal food products. That income does not strengthen the influence of knowledge on consumers' willingness to buy halal food products. This is first study of behavior Indonesia Muslim in Japan to be minority. The implication is to improve the development strategy of halal food products industry in Japan and to improve understanding and knowledge of halal food products. Limitations in this study is the number of respondents who are relatively few compared to the total Muslims working in Japan and only limited to Indonesian citizens.

Keywords: Consumer Behavior, Muslims, Halal Food Japan

  1. Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068
  2. Abdul Aziz, Y., & Chok, N. (2013). The role of Halal awareness, Halal certification, and marketing components in determining Halal purchase intention among non-Muslims in Malaysia. MalaysiaJournal of International Food and Agribusiness Marketing, 25(1), 1–23.
  3. Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. In British Food Journal (Vol. 113). https://doi.org/10.1108/00070701111179988
  4. Ahmed, W, Najmi, A., Faizan, H. M., & Ahmed, S. (2018). Consumer behaviour towards willingness to pay for halal products. British Food Journal.
  5. Ahmed, Waqar, Najmi, A., Faizan, H. M., & Ahmed, S. (2019). Consumer behaviour towards willingness to pay for Halal products: An assessment of demand for Halal certification in a Muslim country. British Food Journal, 121(2), 492–504. https://doi.org/10.1108/BFJ-02-2018-0085
  6. Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2017). Factors affecting Halal meat purchase intention: Evidence from international Muslim students in China. British Food Journal, 119(3), 527–541. https://doi.org/10.1108/BFJ-10-2016-0455
  7. Alserhan, B. (2010). Islamic Branding: A Conceptualization of Related Terms. Journal of Brand Management, 4(3), 245–263.
  8. Amin, H. (2013). Factors influencing Malaysian bank customers to choose Islamic credit cards: Empirical evidence from the TRA model. Journal of Islamic Marketing, 4(3), 245–263. https://doi.org/10.1108/JIMA-02-2012-0013
  9. Ardayanti, A., Nashril, T., & Helmi, A. (2013). A study on Halal food awareness among muslim customers in klang valley. 4th International Conference on Business and Economic Research.
  10. Arifin, S., Ismail, I., & Shah, K. (2016). Religiosity moderates the relationship between egodefensive. Journal of Islamic Marketing, 7(01), 22.
  11. Assadi, D. (2003). Do Religions Influence Customer Behavior? Confronting Religious Rules And Marketing Concepts. ResearchGate, 5(August), 2–13. Retrieved from https://www.researchgate.net/publication/242109368
  12. Ateeq-ur-Rehman, & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 1(1), 63–69. https://doi.org/10.1108/17590831011026231
  13. Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/mrr-01-2014-0022
  14. Bahri S, A. (2014). Etika Konsumsi dalam Perspektif Ekonomi Islam. Jurnal Studi Islamica, 347–370.
  15. Bailey, J. M., Sood, J., Journal, S., Fall, N., Bailey, J. M., & Sood, J. (1993). The Effects Of Religious Affiliation On Consumer Behavior : A Preliminary Investigation Stable URL : http://www.jstor.org/stable/40603988 Linked references are available on JSTOR for this article : The Effects Of Religious Affiliation On Consumer Behavior. Journal of Managerial Issues, 5(3), 328–352.
  16. Che Ahmat, N., Mohd Radzi, S., Muhammad , R., Abdul Aziz, A., & Ahmad, N. (2011). The effect of factors influencing the perception of price fairness towards customer response behaviors. Journal of Global Management, 2(1), 22.
  17. Esso, N., & Dibb, S. (2004). Religious influences on shopping behavior. Journal of Marketing Management, 9(1), 64–74.
  18. Fathi, E., Zailani, S Iranmanesh, M., & Kanapathy, K. (2016). Drivers of consumers’ willingness to pay for halal logistics. British Food Journal, 118(2), 464–479.
  19. Fishbein, M. (1967). Attitude and The Prediction Behavior, in Fishbein, M. (Ed). Wiley, New York, NY: Readings in attitude theory and measurement.
  20. Golnaz, R., Zainal, A., & Mad-Nasir. (2012). Assessment of consumers’ confidence on Halal labelled manufactured food in Malaysia. Social Science & Humanities, 20(1), 22–42.
  21. Gracia, A. (2007). Organic food product purchase behaviour: a pilot study for urban consumers in Spanish. Journal of Agricultural Research, 5(4), 439–451.
  22. Hamdan, H., Issa, Z. M., Abu, N., & Jusoff, K. (2013). Purchasing Decisions among Muslim Consumers of Processed Halal Food Products. Journal of Food Products Marketing, 19(1), 54–61. https://doi.org/10.1080/10454446.2013.724365
  23. Jonathan, A., & Liu, J. (2011). The Challenges of Islamic Branding: Navigating Emotions and Halal. Journal of Islamic Marketing, 2, 28–42.
  24. Kotler, P., & Amstrong, G. (2004). Principles of Marketing (10th Ed). new Jersey: Pearson Prentice Hall.
  25. LaBarbara, A., & Gurhan. (1998). The role of materialism, religiosity and demographics in subjective well-being. Psychology and Marketing, 14(1), 71–97.
  26. Lada, S., Tanakinjal, G., & H, A. (2009). Predicting Intention to Choose Halal Products Using. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66–76.
  27. Malhotra, N. (2010). Marketing research: An applied orientation. 6th Edition Pearson Education.
  28. Mangkunegara, P. (2002). Perilaku Konsumen. Bandung: PT. Refika Aditaman.
  29. Mohani, A., Hashanah, I., Haslina, H., & Juliana, J. (2009). Consumer decision making process in shopping for halal food in Malaysia. China-USA Business Review, 8(9), 40–48.
  30. Mokhlis, S. (2006). The effect of religiosity on shopping orientation. Journal of American Academy of Business, 9(1), 64–74.
  31. Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120. https://doi.org/10.1108/17590831211232519
  32. PEW Research Center. (2013). The World’s Muslims: Religion, Politics and Society | Pew Research Center. PEW Research Center. Retrieved from https://www.pewforum.org/2013/04/30/the-worlds-muslims-religion-politics-society-overview/
  33. Puruhita, A. A., Suyahmo, & Atmaja, H. T. (2016). Perilaku Sosial Anak-anak Jalanan di Kota Semarang. Journal of Educational Social Studies, 5(2), 104–112.
  34. Salman, F., & Siddiqui, K. (2011). No Title. Journal of Contemporary Research in Business, 3(2), 639.
  35. Sarwono. (2009). Analisis Perilaku Konsumen Perspektif Ekonomi Islam. Jurnal Inovasi Pertanian, 8(1).
  36. Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676
  37. Sinclair, J. (2010). Collins English Dictionary and Thesaurus, 2nd ed. Harper Collins: Great Britain.
  38. Sood, J., & Nasu, Y. (1995). Religiosity and nationality: an explanatory study of their effect on consumer behavior in Japan and the United States. Journal of Business Research, 34(1), 1–9.
  39. Spears, N., & S.N, S. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66.
  40. Stobbelaar, D., Casimir, G., Borghuis, J., Marks, I., Meijer, L., & Zebeda, S. (2007). Adolescents’ attitudes towards organic food: a survey of 15 to 16 year old school children. International Journal of Consumer Studies, 31(4), 349–356.
  41. Sungkar, I. (2007). Importance and the Role of Market Intelligence in Penetrating Global Halal Food Market. Livestock Asian 2007 Exhibition and Seminar Halal Hub Session.
  42. Tananda, P. (2017). Ever growing Muslim community in the world and Japan – Waseda University. Retrieved from Waseda University website: https://www.waseda.jp/top/en/news/53405
  43. Training, T. . (2018). Databook of International Labour Statistics 2018 The Japan Institute for Labour and Training.
  44. Wandel, M. (1997). Food labeling from a consumer perspective. British Food Journal, 99(6), 212–219.
  45. Winardi, & Supawarman. (2003). Perilaku Konsumen. Jakarta: PT Bumi Aksara.
  46. Yoshida, R., & Murakami, S. (2018). More than 345,000 foreign workers predicted to come to Japan under new visas: government. The Japan Times. Retrieved from https://www.japantimes.co.jp/news/2018/11/14/national/politics-diplomacy/345000-foreign-workers-predicted-come-japan-new-visas-government/#.XPcOn9P7TOQ
  47. Yukichika, K., Htay, S. N., & Salman, A. S. (2017). Non-Muslims’ acceptance of imported products with halal logo a case study of Malaysia & Japan. Journal of Islamic Marketing, 191.
  48. Yusof, S. M., & Shutto, N. (2014). The Development of Halal Food Market in Japan: An Exploratory Study. Procedia - Social and Behavioral Sciences, 121(September 2012), 253–261. https://doi.org/10.1016/j.sbspro.2014.01.1126

Open Access Copyright (c) 2021 Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

ULUL ALBAB: Jurnal Studi dan Penelitian Hukum Islam
Published by Department of Sharia, Faculty of Islamic Studies, Universitas Islam Sultan Agung Semarang
Jl. Kaligawe Ray KM. 4 Semarang, Indonesia
Phone: +62 821-4499-8600
Website: http://jurnal.unissula.ac.id/index.php/ua
Email: jurnalululalbab@unissula.ac.id

ULUL ALBAB stats

ISSN: 2597-6168 (Print)
ISSN: 2597-6176 (Online)
DOI : 10.30659/jua

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Get a feed by atom here, RRS2 here and OAI Links here

apps