The Influence of Usefulness and Ease of Use on Interest in Using Gopay Later Continuously with Attitude as a Mediating Variable
Abstract
This study aims to analyze the influence of perceived usefulness and perceived ease of use on the continuous intention to use GoPayLater with attitude as a mediating variable. The research phenomenon indicates that although the adoption rate of GoPayLater is relatively high, the level of active usage remains lower compared to other paylater services such as ShopeePayLater. This condition indicates the need to understand the factors that influence the continuous intention to use the service. This study employs a quantitative approach using a survey method by distributing questionnaires to 150 respondents who have used the GoPayLater service. The sampling technique used is purposive sampling, with the criterion that respondents had a fixed income and have experience using paylater services. Data analysis was conducted using multiple linear regression analysis and path analysis with the assistance of SPSS software. The results show that perceived usefulness and perceived ease of use have a positive and significant effect on users' attitudes toward GoPayLater. In addition, perceived usefulness and perceived ease of use also have a positive and significant effect on the continuous intention to use GoPayLater. User attitude is proven to have a positive and significant influence on the continuous intention to use and becomes the most dominant factor affecting that intention. Therefore, attitude plays a role as a mediating variable that strengthens the relationship between technology perception and the continuous intention to use.
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DOI: https://dx.doi.org/10.30659/jrbi.v23i2.52888
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