The Role of Individual Creativity in Innovative Behavior
Abstract
The purpose of this study is to examine the impact of knowledge sharing on innovative work behavior among cadres of the Family Assistance Team, with individual creativity as the moderating factor. The method used is an associative explanatory method with a survey method involving 100 cadres of the Family Assistance Team in Demak Regency using a questionnaire with a Likert scale of 5 points and analyzed using SEM-PLS. The findings revealed that knowledge sharing does not influence innovative work behavior significantly (p=0.136), and individual creativity has a positive and significant influence on innovative work behavior (p=0.000; β=0.719). Another interesting finding revealed by this study was that individual creativity moderates the influence of knowledge sharing on innovative work behavior (p=0.032; β=0.135), and the research model explained 69.2% variance in innovative work behavior. The implications of this study confirm that improving innovative behavior requires the development of individual creativity, not merely knowledge sharing, so organizations need to design specific creativity development programs for cadres. The limitations of this research lie in its scope being limited to one district with a quantitative approach, and it has not yet explored mediating variables such as motivation or organizational support. Future research is recommended to include mediating variables, use mixed methods, and expand the research location for better generalization.
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DOI: https://dx.doi.org/10.30659/jrbi.v23i2.52838
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