The Effect of Communication Strategies, Training, and Coaching for UMKM on the Performance of UMKM Mentored by Bank Indonesia Through Program Evaluation

Authors

DOI:

https://doi.org/10.30659/jrbi.v23i1.51732

Keywords:

Coaching, Financial, Literacy, Strategy.

Abstract

This study aims to analyze the effect of Coaching, Financial Literacy, and Communication Strategy on the performance of Micro, Small, and Medium Enterprises (MSMEs). This research employs a quantitative approach using the Partial Least Square (PLS) analysis method with the SmartPLS application. The sample in this study consists of MSME actors who have participated in business mentoring programs. The results indicate that Coaching, Financial Literacy, and Communication Strategy have a positive effect on MSME Performance. The Coaching variable has the most dominant influence in improving business performance compared to the other variables. The R-Square value of 0.68 shows that the research model is able to explain MSME Performance by 68%, while the remaining 32% is influenced by other variables outside the research model. The predictive relevance test (Q²) results indicate that the model has good predictive capability. Furthermore, the Variance Inflation Factor (VIF) values below 5 indicate that there is no multicollinearity problem in the research model. Therefore, improving the quality of Coaching programs supported by adequate financial literacy and effective communication strategies is expected to enhance MSME performance sustainably.

Author Biographies

  • Rully Farel, Sultan Agung Islamic University
    STUDENT
  • Alifah Ratnawati, Sultan Agung Islamic University
    LECTURER

References

Abdillah. (2018). Penelitian Terpadu Sistem Informasi (1st ed.). andi.

Ali Hasan. (2010). Marketing Bank Syariah. Ghalia Indonesia.

Alkin, M. C. (1969). Evaluation Theory Development. UCLA.

Alsa. (2004). Pendekatan Kuantitatif dan Kualitatif dalam Penelitian Psikologi. Pustaka Pelajar.

Anderson, L. W. (1975). Assessing Educational Objectives: A Guide to Evaluating Learning Outcomes.

Arikunto, S. (2004). Dasar-Dasar Evaluasi Pendidikan. Bumi Aksara.

Azeem, M. F. , R. & P. A. T. (2013). Connecting training and development with employee engagement: How does it matter. World Applied Sciences Journal, 696–703.

Bank Indonesia. (2019). Organisasi Departemen Regional - PADG No.21/13/PADG INTERN.

Cangara, H. (2013). Pengantar Ilmu Komunikasi (Edisi Revisi). PT RajaGrafindo Persada.

Cangara, H. (2019). Pengantar Ilmu Komunikasi. 5, 9.

Cronbach, L. J. (1963). Course Improvement through Evaluation. Teachers College Recor.

Dessler, G. (2015). Manajemen Sumber Daya Manusia (14th ed.). Indeks.

Effendy, O. U. (2003). Ilmu Komunikasi: Teori dan Praktek. Remaja Rosdakarya.

Fandy Tjiptono. (2008). Strategi Pemasaran. CV. Andi Offset.

Hakim, A. (2020). Pelatihan UMKM dan Peningkatan Kinerja Usaha. Urnal Ekonomi Dan Bisnis, 15(2), 123–135.

Hani Handoko. (2002). Manajemen Sumber Daya Manusia. BPFE.

Haryanto. (2020). Pemanfaatan Media Sosial Sebagai Media Komunikasi Komunitas Pustakawan Homogen Dalam Rangka Pemanfaatan Bersama Koleksi Antar Perguruan Tinggi‟.

Haura, U., & Tasha. (2021). Tasha Ulfah Haura, Sulistia Suwondo, Ira Novianty Indonesia Accounting Research Journal EVALUASI KESUKSESAN SISTEM INFORMASI MODEL DELONE & MCLEAN PADA SISTEM INFORMASI MANAJEMEN DAERAH BARANG MILIK DAERAH The Evaluation of Information System Success of t. Indonesian Accounting Research Journal, 1(2), 224–232.

Irawan Soeharto. (2000). Pendekatan Sistem dan Kompetensi. Pustaka Pelajar.

Kirkpatrick, D. L. (2015). Evaluating Training Programs: The Four Levels. Berrett-Koehler Publishers.

Liliweri, A. (2011). Komunikasi Serba Ada Serba Makna. Kencana Prenada Media Group.

Liliweri, A. (2021). Pelangi Pemikiran Komunikasi Antar Budaya. Kencana.

Mangkunegara, A. P. (2004). Manajemen Sumber Daya Manusia Perusahaan. Remaja Rosdakarya.

McLean, G. N. , & K. M. (2000). An Examination of Relationships between Managerial Coaching and Employee Development.

Mello, J. A. (2011). Strategic Human Resource Management. Stamford, CT: Cengage Learning.

Middleton, J. (Ed. ). (1980). Approaches to Communication Planning. UNESCO.

Moeheriono. (2014a). Pengukuran Kinerja Berbasis Kompetensi. Rajawali Press.

Moeheriono. (2014b). Pengukuran Kinerja Berbasis Kompetensi. Rajawali Pers.

Moeheriono. (2014c). Pengukuran Kinerja Berbasis Kompetensi (Edisi Revisi). Rajawali Pers.

Mulyadi. (2008). Sistem Perencanaan dan Pengendalian Manajemen (Edisi 6). Salemba Empat.

Nana Syaodih Sukmadinata. (2011). Metode penelitian pendidikan (Cet. 7). Remaja Rosdakarya.

Noe, R. A. (2010). Employee Training and Development. McGraw-Hill.

Nugroho, R. , & Wibowo, T. (2023). Peran Coaching dalam Pengembangan SDM Perusahaan. Jurnal Manajemen Dan Organisasi, 18(1), 98–110.

Putri, L. , & Santoso, B. (2020). Evaluasi Program Pembinaan UMKM: Studi Kasus di Indonesia. Jurnal Ekonomi Pembangunan, 17(3), 201–215.

Riduwan. (2004). Metode dan teknik menyusun tesis. Alfabeta.

Rivai, V. (2004). ManajManajemen Sumber Daya Manusia untuk Perusahaan: Dari Teori ke Praktik. Rajawali Press.

Rustan, A. S. , & H. N. (2017). Pengantar Ilmu Komunikasi. Deepublish.

Salim, M., Alfansi, L., Anggarawati, S., Saputra, F. E., & Afandy, C. (2021). The role of perceived usefulness in moderating the relationship between the delone and mclean model and user satisfaction. Uncertain Supply Chain Management, 9(3), 755–766. https://doi.org/10.5267/j.uscm.2021.4.002

Sarwono, J. (2018). PLS SEM in Research Data Analysis Application. ndependently Published.

Siagian Sondang P. (2002). Kiat Meningkatkan Produktivitas Kerja (Cetakan Pertama). PT. Rineka Cipta.

Silviani, I. (2020). Public Relations sebagai Solusi Komunikasi Krisis. Scopindo Media Pustaka.

Simanjuntak. (2005). Manajemen dan Evaluasi Kinerja. Fakultas Ekonomi. Universitas Indonesia.

Downloads

Published

2026-03-02

Issue

Vol. 23 No. 1 (2026): January 2026

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).