The Effect of Service Quality, Costs and Location of Education on Students' Interest in Entering Private Vocational High School (Smks) Nurul Islam Cianjur

Agi Herawan, Alifah Ratnawati

Abstract


SMK Nurul Islam Cianjur, which was established in 1999, offers various expertise competencies that have been accredited A and licensed by the National Professional Certification Agency (BNSP), such as Institutional Financial Accounting, Software and Game Development, Office Management and Business Services, Computer Network Engineering Telecommunications, Visual Communication Design, and Automotive Engineering. SMKS Nurul Islam Cianjur has succeeded in attracting the interest of prospective students for years, as seen from the continuously increasing student admission data. However, in recent years, there has been a decrease in the number of applicants and students who re-register. The type of research used in this thesis is quantitative research with an explanatory research approach. This quantitative study aims to measure the influence of existing variables—service quality, cost, and location—on student interest in enrolling at SMKS Nurul Islam Cianjur, through brand image as a mediating variable. Education costs do not have a significant effect on interest in entering SMK Nurul Islam Cianjur, affordable costs with inadequate facilities received by students will actually be an obstacle to children's development in achieving their competencies.


Keywords


Competencies; Facilities; Prospective; Students.

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References


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DOI: http://dx.doi.org/10.30659/jrbi.v23i1.51721

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