AN EFFECT OF HALAL’S DIMENSIONS ON SUBSCRIPTION TO HALAL RESTAURANTS IN JAKARTA
Abstract
This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research method was using questionnaire spread to 169 respondents in Central Jakarta area in Cempaka Putih. The purposive sampling with especially for Muslim was absolute condition to become this research samples. The result shows that interesting result that Muslim in Jakarta, which is we expecting these results are representing majority of population, evidently our respondents are not paying attention in Halal process before they visiting restaurant, which is one of the process is animal slaughtering process. An explanation of the relationship between Halal certification and subscribing. Halal restaurants have a significant relationship. apart from the regression results, the results of the T test have explained that the existence of Halal certification is very important. Also, Halal accreditation and their awareness need to be improve, there is not significant toward subscribing Halal restaurant. The main part is a religiosity which is a very strong religious status for Muslims; this is one of the reasons why Muslims always subscribe to restaurants because they believe wherever there is a religious status that is still firmly held.
Â
Keywords
Full Text:
PDFReferences
Ab Hamid, N. R., Kamari, M.N., and Saaidin, M. (2016). Perceived Service Quality of Halal Restaurants: A Study On Urban Muslim Consumers. GAI International Academic Conference Proceedings, Netherlands
Abdul Aziz, Y. & Vui, C. N. (2013). The Role of Halal Awareness, Halal Certification and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modelling Approach. Journal of International Food & Agribusiness Marketing.
Adiningsih, Kartika Puspitasari (2012), “Analisis kepuasan dan loyalitas konsumen restoran nasi bebek ginyo di Jakarta.†Master’s thesis, Institut Pertanian Bogor
Aditami, Sofi and , Dr. Soepatini, SE., M.Si (2016) The Analysis of Halal Product Purchase Intention Using Theory Of Planned Behavior (TPB): An Application on Bakery Product Consumption. Skripsi thesis, Universitas Muhammadiyah Surakarta.
Afroniyati, L. 2017. Analisis Ekonomi Politik Sertifikat Halal oleh MUI. Jurnal Kebijakan dan Administrasi Publik. 18(1): 37-52
Ambali, A.R., Bakar, A.N. (2014), People’s awareness on halal foods and products: Potential issues for policy-makers. Procedia-Sosial and Behavioral Sciences, 121, 3-25.
Dyck, J., Woolverton, A. E., and Fahwani, Yuliati R. (2012). “Indonesia’s Modern Food Retail Sector: Interaction with Changing Food Consumption and Trade Patterns.†United States Department of Agriculture. Issue, 9. Pp. 37.
EndahNur Hadiati. 2018. “PERILAKU PEMBELIAN KOSMETIK BERLABEL HALAL OLEH KONSUMEN INDONESIAâ€. Jurnal Ekonomi Dan Pembangunan 22 (1), 11-25. https://doi.org/10.14203/JEP.22.1.2014.25-39.
Fitriani, E. (2014). “ Pelaksanaan Sertifikasi Halal di Hotel dan Restoran di Wilayah Kota Mataram dan Lombok Baratâ€. Science Journal. Universitas Mataram.
Hamdan, H., Issa, Z.M., Abu, N. and Jusoff, K. (2013). Purchasing decisions among Muslims Consumer of processed halal food products. Journal of Food Products Marketing, 19(1), 54-61.
Hayani, N. (2019). “Pengaruh Sertifikasi Halal Dan Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan Oleh Ibu Rumahtangga Muslim Di Pekanbaru Jurnal Al-Amwal Vol. 8, No. 1, Juni 2019
J. A. Shaari, & N. S. Mohd Ariffin, 2010. Dimension of Halal Purchase Intention. International Preview of Business Research Papers () 6, 444-456. Kotler, Philip & Armstrong, Gary. (2004), Principles of Marketing, (10th Ed),Pearson Prentice Hall , New Jersey.
K. I. Indah, & C. K. Dewi. (2017). “Pengaruh pengetahuan dan Religiusitas terhadap Niat Beli pada Kosmetik Halal Melalui Sikapâ€. Jurnal Ecodemica, Vol. 1 No. 1 April 2017.
Kadengkang, J. A., & Linarti, U. (2020). Pengukuran perilaku dan niat beli produk kosmetik halal melalui modifikasi theory of planned behavior (TPB). Jurnal Ilmiah Psikologi Terapan, 8(1), 19-25. https://doi.org/10.22219/jipt.v8i1.8769
Kertajaya, H., Ridwansyah, A. (2014), Wow Selling. Jakarta: PT. Gramedia Pustaka Utama
M. T. Yani & S. A. Suryaningsih. (2019). â€MUSLIM CONSUMER BEHAVIOR IN CONSUMING HALAL PRODUCTSâ€. al-Uqud: Journal of Islamic Economics DOI: 10.26740/al-uqud.v3n2.p161-173 Volume 3 Issue 2, July 2019. E-ISSN 2548-3544, P-ISSN 2549-0850 Page 161-173
M.L. Charity. (2017). “Jaminan Produk Halal Di Indonesia (Halal Products Guarantee In Indonesia)â€. Direktorat Jenderal Peraturan Perundang-undangan Kementerian Hukum dan HAM. Jln. Rasuna Said Kav 6-7 Kuningan Jakarta Selatan Indonesia. E-mail: charity_maylim@yahoo.com
Mukhtar, A. and Butt, M.M. (2012). Intention to choose Halal products: the role of religiosity.
Journal of Islamic Marketing, 3(2), 108-120.
Pambudi, B. G. (2018). Pengaruh Kesadaran Halal Dan Sertifikasi Halal Terhadap Minat Beli Produk Mie Instan (Studi pada Pemuda Muslim Bandar lampung). Universitas Lampung Bandarlampung.
Saaidin, M., Ab Hamid, N. R. and Kamari, M.N., (2016). A Study on Perceptions Of Non-Muslim Consumers Towards Halal Food And Perceived Service Quality In Halal Restaurant. GAI International Academic Conference Proceedings, Netherlands.
Windikusuma, Dewi Kirana.(2015). Pengaruh Kesadaran Halal Terhadap Sikap dan Implikasinya Terhadap Minat Beli Ulang. Thesis, Faculty of Economics and Business, Diponegoro University, Semarang.
DOI: http://dx.doi.org/10.30659/ijibe.7.2.138-148
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
IJIBE (International Journal of Islamic Business Ethics) has been Indexed by
