UPAYA PENINGKATAN KINEJA INDUSTRI KREATIF KERAJINAN MELALUI PEOPLE EQUITY DAN STRATEGI INOVASI DI KABUPATEN KONAWE

Welis Raldianingrat, Wuryanti .

Abstract


Research thesis with the title of improving performance craft creative industries through people equity and innovation strategies in Konawe. This study attempts to examine the inter-relationship people equity, innovation strategy and performance craft creative industries. This type of research is survey. The population in this study is the creative craft industry as a whole is in Konawe, Southeast Sulawesi. Sampling technique in this study is nonprobabilitas with saturated sampling method and number of respondents was 96 respondents. A statistical technique used was Partial
Least Square . In this study , construct validity and reliability were tested with quantitative phases. The results showed that: ( 1 ) people equity significant positive effect on innovation strategy, ( 2 ) people equity significant positive effect on the performance of the creative craft industry and ( 3 ) innovation strategies significant positive effect on the performance of creative handicraft industry.
Keywords : people equity , innovation strategy , creative craft industry performance

Keywords


people equity; innovation strategy; creative craft industry performance; unissula; universitas islam sultan agung semarang; faculty of economic

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DOI: http://dx.doi.org/10.30659/ekobis.15.2.102-112

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ISSN : 1411-2280

E-ISSN : 2685-4767

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