The Effectiveness of Non-Criminal Law Enforcement Approaches to Food Product Labeling Violations

Abstract

This study aims to analyze the implementation of non-criminal law enforcement by the Salatiga City Trade Office in handling food product labeling violations. This study uses a juridical-empirical method with a qualitative approach, analyzing primary data in the field and secondary data. The analysis of the findings is framed by three theoretical pillars: Consumer Protection Theory, Progressive Legal Theory, and Legal Effectiveness Theory. The results show that the Salatiga City Trade Office applies a progressive and development-oriented non-criminal approach, prioritizing socialization and persuasive warnings before administrative sanctions. This approach is considered quite effective in consumer protection due to its rapid response and corrective actions, and creates a significant deterrent effect through reputational losses due to the publication of violations. Recommendations for optimization include: increasing capacity and cross-sector collaboration, implementing a tiered and progressive sanction system, and utilizing technology for real-time reporting and consumer education centers.