Vol. 12 No. 1 (2024): February 2024

Articles

• The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers

  Shyiva Sarah Salsabila (Telkom University)

  Sri Wahyuning Astuti (Telkom University)

  Abstract view : 1673

  PDF view : 1635

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  DOI : 10.30659/jikm.v12i1.35429

  1-13

• Bandung's Superior Branding Strategy for the 213th Anniversary of the City of Bandung on Instagram

  Puteri Devina Chaerunnisa (Public Relations Study Program, Faculty of Communication and Business, Universitas Telkom, Bandung, Indonesia)

  Slamet Parsono (Public Relations Study Program, Faculty of Communication and Business, Universitas Telkom, Bandung, Indonesia)

  Abstract view : 1421

  PDF view : 714

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  DOI : 10.30659/jikm.v12i1.36125

  14-20

• The Influence of the #MakeFetchHappen Campaign on MadForMakeup Brand Positioning

  Aurelia Dara Dinanti (Faculty of Communication and Business, Universitas Telkom, Indonesia)

  Sri Wahyuning Astuti (Faculty of Communication and Business, Universitas Telkom, Indonesia)

  Abstract view : 1384

  PDF view : 1554

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  DOI : 10.30659/jikm.v12i1.36767

  21-30

• Indonesian National Army Information Centre’s Public Relations Communication Strategy

  Lidia Nur Ardelia Nugroho (Department of Public Relations, Communication and Business, Universitas Telkom, Bandung, Indonesia)

  Sri Wahyuning Astuti (Department of Public Relations, Communication and Business, Universitas Telkom, Bandung, Indonesia)

  Abstract view : 1810

  PDF view : 1088

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  DOI : 10.30659/jikm.v12i1.36071

  31-44

• Digital Branding of Bank BJB Cibinong in Building BJB DIGI Awareness via Instagram

  Martha Tri Lestari (Telkom University)

  Adhikara Candraraditya Natadisastra (Telkom University)

  Rifqi Abdul Aziz (Telkom University)

  Abstract view : 2390

  PDF view : 1799

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  DOI : 10.30659/jikm.v12i1.35779

  45-56