Collaborative communication strategy between Diskominfo and Biro ADPIM in managing BEJA as West Java Vision implementation

Muthia Khairunnisa Rahardjo, Moch. Armien Syifaa Sutarjo

Abstract


This study analyzes the collaborative communication strategies between the West Java Communication and Information Agency (Diskominfo Jabar) and the West Java Bureau of Administration and Leadership (Biro Adpim Jabar) in managing the Bewara Jawa Barat (BEJA) program to support the vision of West Java Province. Using a qualitative approach and descriptive method through observation and interviews, the study refers to Cutlip and Center’s four-step public relations strategy model: defining the problem, planning, implementation, and evaluation. The results show that collaboration between the two agencies is effective at every stage. In the problem-definition phase, internal teams are formed to facilitate communication and task division. The planning stage focuses on issues relevant to news value and public interest. Implementation is carried out through the BEJA platform using well-managed communication strategies. Evaluation is conducted internally and externally to assess performance and public response. The consistently collaborative communication strategy makes BEJA a model of integrated and responsive public communication.


Keywords


Communication Strategy, Collaboration, Communication Management, Government Public Relations.

Full Text:

PDF

References


Arianto, B., & Handayani, B. (2023). Media Sosial Sebagai Saluran Komunikasi Digital Kewargaan: Studi Etnografi Digital. ARKANA: Jurnal Komunikasi dan Media, 2(02), 220-236.

Broom, G. M., & Sha, B. (2013). Cutlip and Center's Effective Public Relations. London: Pearson

Diawati, P., Gadzali, S. S., Abd Aziz, M. K. N., Ausat, A. M. A., & Suherlan, S. (2023). The role of information technology in improving the efficiency and productivity of human resources in the workplace. Jurnal Teknologi Dan Sistem Informasi Bisnis, 5(3), 296-302.

Fazil, A. W., Hakimi, M., Akrami, K., Akrami, M., & Akrami, F. (2024). Exploring the role of social media in bridging gaps and facilitating global communication. Studies in Media, Journalism and Communications, 2(1), 13-21.

Kawiana, I. G. P. (2023). Utilization of information and communication technology in performance management: For a better organization. Neo Journal of economy and social humanities, 2(3), 186-193.

Lani, O. P., & Handayani, B. (2021). Peranan humas pemerintahan (government public relations) dalam menciptakan reputasi pemerintahan yang baik. LONTAR: Jurnal Ilmu Komunikasi, 9(2), 130-140.

Masduki, M. (2021). Blunders of government communication: The political economy of COVID-19 communication policy in Indonesia. Jurnal Ilmu Sosial Dan Ilmu Politik, 24(2), 97-111.

Matassi, M., & Boczkowski, P. J. (2023). To know is to compare: Studying social media across nations, media, and platforms. Cambridge: MIT Press.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis, A Methods Sourcebook, Edition 3. California: Sage Publications.

Orphan, C. M., Laderman, S., & Gildersleeve, R. E. (2021). Advocates or honest information brokers? Examining the higher education public policy agenda-setting processes of intermediary organizations. The Review of Higher Education, 44(3), 325-355.

Ramdhani, D., Anjani, Y. F., & Yuliana, M. E. (2023). Peran Pengguna Media Sosial Whatsapp Terhadap Komunikasi Antar Interpersonal Karyawan Di Perusahaan Garmen Samkyung Jaya Busana. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(12), 3785-3798.

Sahputra, D. (2020). Manajemen komunikasi suatu pendekatan komunikasi. Jurnal Simbolika Research and Learning in Communication Study, 6(2), 152-162.

Sann, R., Lai, P. C., & Chen, C. T. (2022). Crisis adaptation in a Thai community-based tourism setting during the COVID-19 pandemic: A qualitative phenomenological approach. Sustainability, 15(1), 340.

Saputra, F. (2021). Leadership, communication, and work motivation in determining the success of professional organizations. Journal of Law, Politic and Humanities, 1(2), 59-70.

Srg, R. A. M., & Usiono, U. (2024). Peran Media Digital dalam Meningkatkan Keterlibatan dan Partisipasi Publik: Transformasi Komunikasi di Era Informasi dan Sosial. Journal Sains Student Research, 2(6), 506-513.

Sugiyono, P. (2013). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D (Cetakan Ke). Bandung: Alfabeta.

Sukmono, F. G., & Kencana, A. P. S. (2022). “Sapa Aruh” the Yogyakarta Government’s New Communication Strategy of Digital Media Management (@ humasjogja). Mediator: Jurnal Komunikasi, 15(2), 264-277.

Sutrisno, S. (2023). The role of information and communication technology in improving the efficiency of human resource management administration. Jurnal Minfo Polgan, 12(1), 1315-1324.

Ullah, A. A., & Ferdous, J. (2022). The post-pandemic world and the global politics. Singapore: Springer.

Yu, Z., Razzaq, A., Rehman, A., Shah, A., Jameel, K., & Mor, R. S. (2022). Disruption in global supply chain and socio-economic shocks: a lesson from COVID-19 for sustainable production and consumption. Operations Management Research, 15(1), 233-248.




DOI: http://dx.doi.org/10.30659/jikm.v13i1.39419

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.