MEDIA DIGITALIZATION IN IMPROVING THE IMAGE OF LOCAL WISDOM BASED TOURISM VILLAGES IN THE CITY OF SEMARANG
Abstract
Abstract
The city of Semarang, as the capital of Central Java Province, has great tourism potential. There are various forms of tourism there, ranging from nature tourism to historical tourism, wildlife tourism, religious tourism, and others. Several tourist villages in the city of Semarang have been built, but their marketing is still not optimal. So the target number of tourist visits to the tourist village is still not as expected. In fact, various forms of tourist objects and villages can contribute to improving the economy of the surrounding community and Semarang City's locally generated revenue. To achieve this target, a digital-based tourism promotion strategy is needed. So here we will examine the urgency of media digitalization in order to improve the image of local wisdom-based tourist villages with a case study in the Kandri Tourism Village. This study uses a qualitative research method with a descriptive approach chosen to clearly explain the strategy for developing media digitalization to improve the image of local wisdom-based tourist villages in Semarang City. The data collection technique uses interviews and direct observation with informants in the Kandri Tourism Village. Then the research results showed that tourism based on local wisdom and the active role of the community were initiated by the Kandri Tourism Village Pokdarwis in packaging creative digital tourism promotions that could increase tourist visits. The right digital branding of Dewi Kandri is able to increase the positive image of the Kandri tourist village in the eyes of the public as a local wisdom-based tourist destination in Semarang City.
Keywords
Full Text:
PDFReferences
Fajarini, Ulfah. (2014). The Role of Local Wisdom in Character Education. Journal of Socio Didactics, 1 (2), 123—130
Imam, H. (2017). Cyber & Visual Culture Shift in the Indonesian Tourism Sector. Ministry of Tourism, 275–282.
Komariah, N., Saepudin, E., Yusup, PM (2018). Development of Tourism Villages Based on Local Wisdom. Pesona Tourism Journal.
Manteiro, Maria CB. (2016). Model of Tourism Village Development Based on Local Wisdom as a Poverty Alleviation Strategy in Rote Ndao Regency, East Nusa Tenggara. BISMAN Journal of Business & Management Volume 2 Number 2 December 2016.
Muliawanti, Lintang & Susanti, Dwi. (2020). Destination Digitalization as a Tourism Promotion Development Strategy in Magelang Regency. Warta: Indonesian Communication Scholars Association. Vol 3 (02). P. 135-143
Nugroho, S. (2018). Synergy of Creative Economy and Tourism in the Digital Era.
O'Connor, P., and D. B. (2005). Information Communication Technology Revolutionizing Tourism. Tourism Recreation Research, Vol. 30(3), 7–16.
Putra, AM (2006). Tourism Village Concept. Journal of Tourism Management, 5(1).
Ri'aeni, I. (2010). Use of New Media in Regional Tourism Promotion of Cultural Heritage Sites in Indonesia, 9(May), 1–10. https://doi.org/10.1177/1461444808099577
Setiawan, W. (2017). The Digital Era and Its Challenges. 2017 National Education Seminar, 1–9
Sastrayuda, GS (2010). The concept of community empowerment based on tourism (Community Based Tourism).
Sugiyono. (2008). Business Research Methods. Jakarta: Alphabeta Publishers.
Sumastuti, E., Prabowo, H., Violinda, Qristin. (2021). Semarang City Tourism Development. Khasanah Ilmu: Journal of Tourism and Culture Vol 12 (1). P. 30-38
Utina, Usrek Tani. (2018). The Role of the Kandri Community in Developing Art Potential in Tourism in Kandri Village, Gungpati District, Semarang City. Journal of Education and Arts Studies Vol.3, No.2, October 2018
Zakaria, F. (2014). Concept for Development of Tourism Village Areas in Bandungan Village, Pakong District, Pamekasan Regency. Engineering Journal, 3(2).
Editorial team Semarangkota.go.id. 2023. Kandri Geographical Area and Population. Available at: https://kandri.semarangkota.go.id/pages/geografis-region-dan-penresident
Editor of Merdeka.com. (2018). Kandri Tourism Village Starting from its Location Profile and Typical Culture. Available at: https://www.merdeka.com/jabar/desa-wisata-kandri-mulai-dari-profil-location-dan-kultur-khasnya-kln.html
Ministry of Tourism and Creative Economy Editorial. (2013). Kandri Village. Available at: https://jadesta.kemenparekraf.go.id/desa/kandri
Editor of Kompas.com. (2014). Kandri Residents' Ritual to Maintain Water Springs. Available at:https://regional.kompas.com/read/2014/03/27/2251271/Ritual.Warga.Kandri.demi.Memelihara.Mata.Air.
Editorial team Semarangkota.go.id. (2019). Semarang City is the Most Searched Tourist Destination on Google. Available at: https://semarangkota.go.id/p/400/kota_semarang_jadi_destinasi_wisata_paling_dicari_di_google
Editorial team Semarangkota.go.id. (2023). Semarang City Tourism Data. Available at: https://data.semarangkota.go.id/data/list/4?komunikasi=&tahunAwal=2018&tahunakhir=2018
Editor of Ganto.co. (2021). Digitalization in Tourism Village Development. Available at: https://www.ganto.co/berita/4560/digitalisasi-dalam-pengembangan-desa-wisata.html
DOI: http://dx.doi.org/10.30659/jikm.v12i2.39207
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Â