DIGITAL LITERACY, ISLAMIC VALUE CO-CREATION AND INNOVATION CAPABILITY: IN IMPROVING THE SUSTAINABILITY OF MSME’S PERFORMANCE IN THE DIGITAL ERA

Raditya Ferdianto*  -  Institut Teknologi dan Bisnis Muhammadiyah Grobogan, Indonesia
Satria Avianda Nurcahyo  -  Universitas Ngudi Waluyo, Indonesia
Adelia Ika Damayanti  -  Universitas YPPI Rembang, Indonesia
Katon Pratondo  -  Institut Teknologi dan Bisnis Muhammadiyah Grobogan
Diah Ayu Kusumawati  -  Universitas Islam Sultan Agung, Indonesia

(*) Corresponding Author
DOI: 10.30659/ekobis.26.2.128-147
Penelitian ini bertujuan menganalisis pengaruh literasi digital, penciptaan bersama nilai-nilai Islam (Islamic Value Co-Creation), kapabilitas inovasi, dan keberlanjutan terhadap kinerja UMKM di Kabupaten Grobogan. Menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), penelitian ini melibatkan 95 responden dari total populasi 125 pelaku UMKM yang dihitung menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif signifikan terhadap keberlanjutan kinerja UMKM, namun tidak signifikan terhadap kapabilitas inovasi. Sebaliknya, Islamic Value Co-Creation berpengaruh positif signifikan terhadap kapabilitas inovasi dan keberlanjutan kinerja UMKM. Kapabilitas inovasi juga terbukti memediasi secara signifikan hubungan antara Islamic Value Co-Creation dan keberlanjutan kinerja UMKM. Temuan ini memberikan implikasi praktis bagi pelaku UMKM dan pembuat kebijakan untuk mengintegrasikan nilai-nilai Islam dalam proses bisnis serta meningkatkan literasi digital guna mendorong inovasi berkelanjutan. Penelitian ini menekankan pentingnya pendekatan holistik berbasis nilai religius dalam pengelolaan UMKM guna menciptakan keunggulan kompetitif yang berkelanjutan di tengah dinamika ekonomi yang terus berubah.

Keywords: Digital Literacy, Islamic Value Co-Creation, Innovation Capability, Sustainability of MSME’s Performance

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DOI : 10.30659/ekobis

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