Peran Digital Skill dan Workforce Transformastion terhadap Kinerja UMKM

Diah Ayu Kusumawati*  -  Department of Management, Faculty of Economic, Universitas Islam Sultan Agung, Indonesia

(*) Corresponding Author
DOI: 10.30659/ekobis.23.2.125-135
Business revival in the new normal era is currently the main focus for Micro, Small and Medium Enterprises (MSMEs) after nearly a year of experiencing a downturn during the pandemic. Maintaining stable performance in the new normal era is currently the main strategy for MSMEs which have a strategic role in improving the national economy. MSME actors face many problems including limited business capital, business licensing, lack of innovation, and not a few MSMEs are still stuttering about digital technology today. Therefore, the contribution of various parties is needed in an effort to improve its performance. This study aims to develop a model for improving the performance of MSMEs through digital skills, workforce transformation and digital transformation as interventions. This digital change is urgently needed for MSMEs in increasing their readiness to face the current pandemic due to the limited space for MSMEs to move. Increasing digital transformation in MSMEs needs support from digital skills and workforce transformation from MSME human resources so that it will trigger an increase in MSME performance. This research was conducted using a survey method by distributing questionnaires to 250 MSMEs in Central Java. Analysis of research data was carried out by testing structural equation modeling (SEM) and using the variance approach (partial least squares), then data processing was supported by the SmartPLS application. The results show that increasing the performance of MSMEs can be improved through digital transformation. And in improving digital transformation through digital skill readiness and carrying out HR workforce transformation, so that MSMEs are more able to compete and adapt during a pandemic.

Keywords: Digital skill; Workforce transformation; Digital transformation; MSMEs Performance; Pandemic

  1. Adeniran, T. A. (2016). The impacts of ICT utilisation and dynamic capabilities on the competitive advantage of South African SMEs. Int. J. Information Technology and Management 15 (1), 59–89.
  2. Al-Balushi, S., Sohal, A. S., Singh, P. J., Al Hajri, A., Al Farsi, Y. M., & Al Abri, R. (2014). Readiness factors for lean implementation in healthcare settings–a literature review. Journal of Health Organization and Management, 28 (2), 135-153.
  3. Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy Leadership, 40 (2), 16-24.
  4. Bernardin, & Russel. (1993). Human Resource Mana-gement. New Jersey: International Editions Upper Saddle River: Prentice Hall.
  5. Bertola, P., & Teunissen, J. (2018). Fashion 4.0 Innovating fashion industry through digital transformation. Research Journal of Textile and Apparel, doi:10.1108/rjta-03-2018-0023.
  6. Breu, K., Hemingway, C. J., Strathem, M., & Bridger, D. (2002). Workforce agility: the new employee strategy for the knowledge economy. Journal of Information Technology, 17 (1), 21-31.
  7. Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: a new strategic imperative. MIT Siloam Management Review, 55 (2), 1.
  8. Gibson, C. J., Abrams, K. J., & Crook, G. F. (2015). Health Information Management Workforce Transformation: New Roles, New Skills and Experiences in Canada. Perspectives in Health Information Management, 1-14.
  9. Gray, P., El Sawy, O. A., Asper, G., & Thordarson, M. (2013). Realizing strategic value through centeredge digital transformation in consumer-centric industries. MIS Quarterly Executive, 12(1).
  10. Hargittai, E., & Shafer, S. (2006). Differences in Actual and Perceived Online Skills: The Role of Gender. Social Science Quarterly, 87(2), 432–448.
  11. Hashim, J. (2007). Information Communication Technology (ICT) Adoption Among SME Owners in Malaysia. International Journal of Business and Information, 2 (2), 221 - 240.
  12. Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quaterly Executive, 15 (2).
  13. Hull, C. E., Hung, Y. T., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organizations, 4 (3), 290-303.
  14. Kinosian, B., Taler, G., Boling, P., & Gilden, D. (2016). Projected Savings and Workforce Transformation from Converting Independence at Home to a Medicare Benefit. Journal of the American Geriatrics Society, 64 (8), 1531–1536. https://doi.org/10.1111/jgs.14176.
  15. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2018). Digital entrepreneurship. International Journal of Entrepreneurial Behavior & Research, doi:10.1108/ijebr-06-2018-0425.
  16. Le Dinh, T., Vu, M. C., & Ayayi, A. (2018). Towards A Living Lab for Promoting The Digital Entrepreneurship Process. International Journal of Entrepreneurship, 22 (1), 1-17.
  17. Leahy, D., & Wilson, D. (2014). Digital Skill for Employment. International Federation for Information Processing 444, 178 – 189.
  18. Liang, T. P., You, J. J., & Liu, C. C. (2010). A resource-based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 110 (8), 1138–1158. http://dx.doi.org/10.1108/02635571011077807.
  19. Loonam, J., Eaves, S., Kumar, V., & Parry, G. (2018). Towards digital transformation: lessons learned from traditional organizatation. Strategic Change, 27 (2), 101-109.
  20. Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business Information Systems Engineering, 57 (5), 339-343.
  21. Ndubisi, N. O., & Kahraman, C. (2005). Malaysian women entrepreneurs: Understanding the ICT usage behaviors and drivers. Journal of Enterprise Information Management 18 (6), 721-739.
  22. Pan, G., Seow, P. S., & Koh, G. (2019). Examining Learning Transformation In Project-Based Learning Process. Journal Of International Education In Business. 12 (2), 167-180.
  23. Rogers, D. (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia: Columbia University Press.
  24. Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2017). How big old companies navigate digital transformation. MIS Quarterly Executive, 197-213.
  25. Shaughnessy, H. (2018). Creating Digital Transformation: Strategies And Steps. Strategy & Leadership, 46(2), 19-25.
  26. Sunarti, S., Syahbana, J. A., & Manaf, A. (2013). Space transformation in a low-income housing community in Danukusuman, Surakarta. International Journal of Housing Markets and Analysis, 12 (2), 265–280. https://doi.org/http://dx.doi.org/10.1108/MRR-09-2015-0216.
  27. Svahn, F., Mathiassen, L., & Lindgren, R. (2017). Embracing digital innovation in incumbent firms: how Volvo cars managed competing concerns. MIS Quarterly, 41 (1), 239-254.
  28. Uimonen, R. (2016). School of Management EFFECTS OF Workforce Transformation On Responsibilities , Roles And Business Development Of Finnish Pension Companies Insurance Master. December: Thesis Advisor.

Jurnal Ekonomi dan Bisnis
is published by Faculty of Economy Universitas Islam Sultan Agung, Indonesia.

Contact: Jl. Raya Kaligawe Km.4, PO BOX 1054/SM Semarang 50112, Indonesia
Phone: +62 857-2760-6666
Website: https://fe.unissula.ac.id
Email: ekobis.fe@unissula.ac.id

ISSN: 2685-4767 (Online) | 1411-2280 (Print)
DOI : 10.30659/ekobis

This work is licensed under a Creative Commons Attribution 4.0 International License

Get a feed by atom here, RRS2 here and OAI Links here

View My Stats

apps