The Role of Legal Knowledge in Strengthening Consumer Protection and Access to Justice

M. Shidqon Prabowo

Abstract


Consumers’ low level of legal awareness regarding their rights remains a significant factor contributing to their weak ability to seek protection when violations occur. Although consumer protection is firmly regulated under Law Number 8 of 1999 concerning Consumer Protection and its implementing regulations, many consumers still do not fully understand or exercise their rights. This study examines how consumers’ knowledge influences their awareness and behavior in utilizing legal protection mechanisms, as well as evaluates the effectiveness of existing regulations. Using a qualitative approach with a normative legal research method, primary data is derived from statutory provisions, while secondary data is collected through literature reviews of books, journals, academic articles, and legal documents. The findings indicate that consumers with higher levels of legal knowledge are more proactive in defending their rights through authorized institutions such as Community-Based Consumer Protection Organizations and Consumer Dispute Resolution Agency. In contrast, those with limited legal knowledge tend to be passive and view violations as common occurrences. Key challenges include low legal literacy, insufficient access to dispute resolution bodies, and inadequate dissemination of consumer protection regulations. To strengthen consumer protection, comprehensive legal education, improved institutional performance, and collaborative efforts among stakeholders are essential in enhancing public legal awareness and access to justice.


Keywords


Consumer Knowledge; Consumer Protection; Legal Awareness; Legal Literacy; Regulation

Full Text:

PDF

References


Journals:

Arianti, Zahra Dwi, and Rina Arum Prastyanti. "Legal Response to Consumer Protection Risks in The Information Technology Era." International Journal of Business, Law, and Education 6, no. 2 (2025): 1063-1069.

Arifin, Ridwan, Juan Anthonio Kambuno, Waspiah Waspiah, and Dian Latifiani. "Protecting the Consumer Rights in the Digital Economic Era: Future Challenges in Indonesia." Jambura Law Review 3 (2021): 135-160.

Bashir, Sobia, Abdus Samad Khan, and Faisal Shahzad Khan. "The role of consumer education in strengthening consumer protection laws." Pakistan Journal of Social Research 5, no. 02 (2023): 85-92.

Bin Ismail, Hishamuddin, and Mohammad Fateh Ali Khan Panni. "Consumer Perceptions on the Consumerism Issues and Its Influence on Their Purchasing Behavior: A View from the Malaysian Food Industry." J. Legal Ethical & Regul. 11 (2008): 43-53.

Brotosusilo, Agus. "Hak-hak Produsen dalam Hukum Perlindungan Konsumen." Jurnal Hukum & Pembangunan 22, no. 5 (2017): 423-439.

Budianto, Edy, and Diah Ayu Wulandari. "Critical study of criminal aspects of Law Number 8 of 1999 concerning consumer protection." Journal of Law and Legal Reform 1, no. 2 (2020): 333-352.

Chawla, Neelam, and Basanta Kumar. "E-commerce and consumer protection in India: the emerging trend." Journal of Business Ethics 180, no. 2 (2022): 581-604.

Fibrianti, Nurul, Budi Santoso, Ro'fah Setyowati, and Yuli Rindyawati. "Legal Culture and Legal Consciousness of Consumers: The Influence on Regulation and Enforcement of Consumer Protection Laws." JILS 8 (2023): 1267-1272.

Gijoh, Shintia Alvernia Gorrettie. "Awareness and Implementation of Consumer Protection Law in the Service Sector of Tomohon: Kesadaran dan Implementasi Undang-Undang Perlindungan Konsumen di Sektor Jasa Kota Tomohon." Santhet (Jurnal Sejarah Pendidikan Dan Humaniora) 9, no. 3 (2025): 940-951.

Heikkilä, Riie. "The slippery slope of cultural non-participation: Orientations of participation among the potentially passive." European Journal of Cultural Studies 24, no. 1 (2021): 202-219.

Ishak, Suraiya, and Nur Faridah M. Zabil. "Impact of consumer awareness and knowledge to consumer effective behavior." Asian Social Science 8, no. 13 (2012): 108-119.

Jung, Sojin, Gargi Bhaduri, and Jung E. Ha-Brookshire. "What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer–brand relationship." Journal of Product & Brand Management 30, no. 3 (2020): 481-491.

Kadir, M. Yakub Aiyub, Miftah Arifin, Fradhana Putra Disantara, Mac Thi Hoai Thuong, and Briggs Samuel Mawunyo Nutako. "The Reform of Consumer Protection Law: Comparison of Indonesia, Vietnam, and Ghana." Jurnal Suara Hukum 6, no. 02 (2024).

Koskelainen, Tiina, Panu Kalmi, Eusebio Scornavacca, and Tero Vartiainen. "Financial literacy in the digital age—A research agenda." Journal of Consumer Affairs 57, no. 1 (2023): 507-528.

Kumar, Dinesh, and Nidhi Suthar. "Ethical and legal challenges of AI in marketing: an exploration of solutions." Journal of Information, Communication and Ethics in Society 22, no. 1 (2024): 124-144.

Kurniawan, Akta, and Nurul Kahotimah. "Analisis Hukum Islam Tentang Perlindungan Hukum Terhadap Konsumen Menurut Undang-Undang No. 8 Tahun 1999." Falah: Jurnal Hukum Ekonomi Syariah 1, no. 1 (2021): 1-10.

Le, Long Hoang, and Quang-An Ha. "Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design." Computers in Human Behavior 124 (2021): 106912.

Li, Mengyang. "Retracted Article: Adapting Legal Education for the Changing Landscape of Regional Emerging Economies: A Dynamic Framework for Law Majors." Journal of the Knowledge Economy 15, no. 3 (2024): 10227-10256.

Maharani, Alfina, and Adnand Darya Dzikra. "Fungsi perlindungan konsumen dan peran lembaga perlindungan konsumen di Indonesia: Perlindungan, konsumen dan pelaku usaha (Literature review)." Jurnal Ekonomi Manajemen Sistem Informasi 2, no. 6 (2021): 659-666.

Mahira, Dararida Fandra Fandra, Emilda Yofita, and Lisa Nur Azizah. "Consumer Protection System (CPS): Sistem Perlindungan Data Pribadi Konsumen Melalui Collaboration Concept." Jurnal Legislatif (2020): 287-302.

Maratus, Ana, and Latifatus Syafi'iyah. "Perlindungan Konsumen dalam Layanan Umum: Analisis Regulasi dan Implementasi Kebijakan terhadap Hak-hak Konsumen." Forschungsforum Law Journal 2, no. 03 (2025): 282-291.

Martins, Michelle Fernandes, Logan T. Murry, Liesl Telford, and Frank Moriarty. "Direct-to-consumer genetic testing: an updated systematic review of healthcare professionals’ knowledge and views, and ethical and legal concerns." European Journal of Human Genetics 30, no. 12 (2022): 1331-1343.

Rahmaniah, Amelia, Fuad Luthfi, and Muhammad Haris. "The Role of Digitalization in Enhancing Legal Competencies of Sharia Economic Law Graduates: A Case Study of graduate users in South Kalimantan." Syariah: Jurnal Hukum dan Pemikiran 23, no. 1 (2023): 61-77.

Santriati, Amanda Tikha, and Dwi Runjani Juwita. "Perlindungan Hak Konsumen dalam Perspektif Hukum Islam dan Undang-Undang Perlindungan Konsumen Nomor 8 Tahun 1999." Opinia de Journal 2, no. 2 (2022): 32-51.

Siregar, Sutan Pinayungan. "Kepastian Hukum Perlindungan Konsumen Sesuai Dengan Ketentuan Undang-Undang Perlindungan Konsumen." Journal of Law, Administration, and Social Science 4, no. 2 (2024): 228-233.

Sofiana, Ratna, Satria Utama, and Abdur Rohim. "The problems of halal certification regarding consumer protection in Malaysia and Indonesia." Journal of Human Rights, Culture and Legal System 1, no. 3 (2021): 180-193.

Sukendar, Sukendar, Jonthan Rante Carreon, Singgih Purnomo, and Aditya Bagus Kuncoro. "Legal Consumerism Model in the Reconstruction of Consumer Protection Law." The Eastasouth Management and Business 4, no. 01 (2025): 68-74.

Syamsurralam, Alwi, Muhammad Habibi, and Lunsa Avelia Mahatir. "Edukasi Hukum Perlindungan Konsumen bagi Masyarakat." SELAYAR: Jurnal Pengabdian Masyarakat 1, no. 5 (2025): 169-176.

Widiarty, Wiwik Sri, and Aartje Tehupeiory. "The role of business law in improving consumer protection in the digital age." Journal of Law and Sustainable Development 12, no. 2 (2024): 1-12.

Widiarty, Wiwik Sri, Suwarno Suwarno, Dhaniswara K. Harjono, and Hendra Susanto. "Consumer protection laws in indonesian commercial transactions: safeguarding business transactions and consumer rights." Journal of Law and Sustainable Development 12, no. 1 (2024): 1-16.

Yusuf, Athiyyah Safirazkiya. "Legal Analysis of Consumer Protection against Companies not Fulfilling Consumer Obligations." Estudiante Law Journal 7, no. 1 (2025): 56-73.

Books:

Vetrivel, S. C., P. Vidhyapriya, and V. P. Arun. "Education and Consumer Awareness." In Sustainable Practices in the Fashion and Retail Industry, pp. 231-254. IGI Global Scientific Publishing, 2025.

Conference:

Setiodjati, Josef Purwadi, and Jamal Wiwoho. "Consumer legal protection: Building legal awareness in the age of globalization." In International Conference on Environmental and Energy Policy (ICEEP 2021), pp. 39-41. Atlantis Press, 2021.




DOI: https://dx.doi.org/10.26532/jph.v12i3.46983

Refbacks

  • There are currently no refbacks.


License URL: https://creativecommons.org/licenses/by/4.0


Jurnal Pembaharuan Hukum Indexed by :

google_scholar onesearch crossref garuda base dimension DOAJ sinta
Jurnal Pembaharuan Hukum  
Faculty of Law, UnissulaCopyright of Jurnal Pembaharuan Hukum
Jalan Kaligawe Raya KM.4, Terboyo Kulon, Genuk,ISSN 2580-3085 (Online) ISSN 2355-0481 (Print)
Semarang, Central Java, Indonesia, 50112JPH is licensed under a