PENGARUH LOGO DESIGN LOGO BARU BUMD YANG BERBASISKAN KEARIFAN LOKAL TERHADAP CITRA PERUSAHAAN (Studi Kuantitatif Mengenai Perubahan Logo Baru pada PDAM Kota Bandung)

Aat Ruchiat Nugroho

Abstract


The purpose of this study is to know what extent the new logotype identity

appearance to the image of corporate in customers at Bandung. This study uses four free

variabels deal by using research independent variable as according to condition of

forming effective logo, that is: of logo an unique, functional of logo, form of logo and

ability of logo in presenting product to company image PDAM Kota Bandung as it the

dependent variables that is perception, cognition, motivation and behaviour.

The result of research indicates that factor is logo an unique, functional factor of

logo, logo form factor and ability of logo presents company, in simultan influential to

company image PDAM Kota Bandung that is 66.7%. But in testing influence parsially, that

all subvariabel to indicate be factor is logo an unique 8.1%, simply only functional 27.6%,

 

logo form 19.4% and ability of logo present to company in customer 11.7% from all these

apprearance of new logo identity of PDAM Kota Bandung influential direct in signifikan to company image and positive.

 


Keywords


Identity Logo, Customer; Perception; Corporate; Image

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