Hubungan Antara Celebrity Worship Dengan Perilaku Cyberbullying Pada Penggemar Grup K-Pop Seventeen (Carat)

Hellen Al Faresta, Rohmatun Rohmatun

Abstract


Salah satu hal yang dapat berkaitan dengan perilaku cyberbullying pada penggemar K-Pop adalah tingginya keterikatan emosional terhadap idola atau celebrity worship. Penelitian ini bertujuan untuk mengetahui hubungan antara celebrity worship dengan perilaku cyberbullying pada penggemar grup K-Pop Seventeen (Carat). Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan teknik Purposive Sampling dan melibatkan 194 responden yang merupakan penggemar Seventeen berusia 14–29 tahun. Data penelitian diperoleh menggunakan skala Celebrity worship yang terdiri dari 22 aitem dengan reliabilitas sebesar 0,860 dan skala Perilaku Cyberbullying yang terdiri dari 30 aitem. Analisis data dilakukan menggunakan korelasi Product Moment Pearson. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara celebrity worship dengan perilaku cyberbullying pada penggemar grup K-Pop Seventeen (Carat) dengan nilai (rₓᵧ) sebesar 0,334 dan signifikansi sebesar 0,000 (p < 0,01). Hasil tersebut menunjukkan bahwa semakin tinggi celebrity worship, maka semakin tinggi kecenderungan perilaku cyberbullying

Keywords


celebrity worship, cyberbullying

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References


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