Legal Protection for Consumers Over Personal Data Security in E-Commerce Transactions
DOI:
https://doi.org/10.30659/rlj.4.3.2639-2658Keywords:
Consumers, E-Commerce Transactions, Legal Protection, Personal Data Security.Abstract
Abstract. E-commerce, a technology-based trade, has transformed conventional commerce, shifting interactions between consumers and companies from direct to indirect. E-commerce has transformed the traditional business paradigm by fostering interaction models between producers and consumers in the virtual world. The trading systems used in e-commerce are designed to allow for electronic signatures. This electronic signature is designed to encompass everything from purchase to inspection and delivery. One recent case, specifically in May 2020, involved a breach of 91 million customer data on a green-colored online sales website, the largest online shop in Indonesia. Some economists argue that business is a human economic activity solely focused on profit. Therefore, any means can be used to achieve that goal. Therefore, in this section, the moral aspect cannot be used to assess business and is even considered a limitation of business activities. Online buying and selling is a new phenomenon that emerged in the context of the development of information and communication technology, where the initial goal was to prioritize efficiency of time, price, and place in its implementation. E-commerce consumers must have an account on a marketplace to make transactions by registering as a user and then filling in information including name, address, mobile phone number, email, and type of payment transaction. This data includes personal data and its security is very important. Article 1 of Government Regulation Number 82 of 2012 concerning the Implementation of Electronic Systems and Transactions states, "Personal Data is certain personal data that is stored, stored, and protected for its accuracy and confidentiality."References
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