Analysis The Influence of Instagram @Humas_Bandung Social Media Content on Public Opinion

Aisyah Dzakiah Nur Fitri, Ayub Ilfandy Imran

Abstract


Digital progress has positive and negative effects on society, with social media, especially Instagram, playing a key role in information dissemination. People form opinions based on the content they encounter online.One of them is the content on the @humas_bandung Instagram account which provides content for the public every day. This research was conducted to find out how much influence Instagram @humas_bandung social media content has on public opinion. There is one theory and one model used, namely the theory of The Circular Model of SoMe and the Model of the opinion formation process. The author uses quantitative research methods by distributing questionnaires via Instagram and Whatsapp addressed to 100 Instagram followers @humas_bandung. The data analysis techniques used in testing variables are descriptive analysis, normality test, simple linear regression analysis, coefficient of determination, and hypothesis testing. The results showed that there was an influence of Instagram @humas_bandung social media content on public opinion. Based on the coefficient of determination, the social media content variable (X) has an effect of 59.7% on public opinion (Y). Meanwhile, 40.3% is influenced by other factors that are not included in this study.


Keywords


Content, Instagram Account, Instagram, Public Opinion, Social Media, The Circular Model of SoMe.

Full Text:

PDF

References


Alvarez, R. M., & Brehm, J. (2020). Hard choices, easy answers: Values, information, and American public opinion. New Jersey: Princeton University Press.

Bernays, E. L. (2013). Public relations. Oklahoma: University of Oklahoma Press.

Boyd, D. (2008). Can social network sites enable political action. International Journal of Media and Cultural Politics, 4(2), 241-244.

Clawson, R. A., & Oxley, Z. M. (2020). Public opinion: Democratic ideals, democratic practice. United States: CQ Press.

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International journal of information management, 59, 102168.

Erikson, R. S., & Tedin, K. L. (2019). American public opinion: Its origins, content, and impact. New York: Routledge.

Fazora, V. A., Helmi, S. M., & Heniwati, E. (2024). Sustainability analysis and strategy to increase company value. Jurnal Ilmiah Manajemen Kesatuan, 12(5), 2033-2044.

Febriansyah, F., & Muksin, N. N. (2020). Fenomena media sosial: antara hoax, destruksi demokrasi, dan ancaman disintegrasi bangsa. Sebatik, 24(2), 193-200.

Gamble, T. K., & Gamble, M. W. (2020). The gender communication connection. New York: Routledge.

Gorodnichenko, Y., Pham, T., & Talavera, O. (2021). Social media, sentiment and public opinions: Evidence from #Brexit and #USElection. European Economic Review, 136, 103772.

Irawan, B. (2016). Kapasitas organisasi dan pelayanan publik. Jakarta: Publica Press.

Khairifa, F., & Mardhiyah, A. (2023). The influence of online media marketing communication among youth in medan city. Research Horizon, 3(4), 308-330.

King, M. (2014). Corporate blogging and microblogging: An analysis of dialogue, interactivity and engagement in organisation-public communication through social media. Sydney: Open Publications of UTS Scholars (OPUS).

Koç, E. (2022). Habits of sharing and following current news in social media. Elektronik Sosyal Bilimler Dergisi, 21(82), 845-859.

Lestari, M. T., Natadisastra, A. C., & Aziz, R. A. (2024). Digital branding of Bank BJB Cibinong in Building BJB DIGI awareness via instagram. Jurnal Ilmiah Komunikasi Makna, 12(1), 45-56.

Luttrell, R. (2018). Social media: How to engage, share, and connect. Lanham: Rowman & Littlefield.

Maharani, A., Ardiansah, I., & Pujianto, T. (2019). Efektivitas penggunaan Instagram melalui dua tahap analisis pada Zanana dan Oifyoo. Jurnal Rekayasa Sistem Industri, 8(1), 47-54.

McGregor, S. C. (2019). Social media as public opinion: How journalists use social media to represent public opinion. Journalism, 20(8), 1070-1086.

Mudjiyanto, B., & Dunan, A. (2020). Media mainstream jadi rujukan media sosial. Majalah Semi Ilmiah Populer Komunikasi Massa, 1(01).

Nugroho, L. N. A., & Astuti, S. W. (2024). Indonesian national army information centre’s public relations communication strategy. Jurnal Ilmiah Komunikasi Makna, 12(1), 31-44.

Oltarzhevskyi, D. O. (2019). Typology of contemporary corporate communication channels. Corporate Communications: An International Journal, 24(4), 608-622.

Pranata, W., Valevi, S., Habibullah, M., Sari, R., & Nofirda, F. (2023). Social media as a tool in improving public relations in the digital marketing era: Qualitative insights. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1211-1220.

Reddi, C. N. (2019). Effective public relations and media strategy. Delhi: PHI Learning Pvt. Ltd.

Renn, O. (2020). Risk communication: Insights and requirements for designing successful communication programs on health and environmental hazards. In Handbook of risk and crisis communication (pp. 80-98). New York: Routledge.

Riffe, D., Lacy, S., Watson, B. R., & Lovejoy, J. (2023). Analyzing media messages: Using quantitative content analysis in research. New York: Routledge.

Segarwati, Y., Rakhmaniar, A., Azka, Z., Gunawan, I., & Jamaludin, M. (2023). Enhancing brand awareness in TikTok: The impact of marketing communication on social media platforms. Research Horizon, 3(5), 554-565.

Sugiyono, P. D. (2018). Metode penelitian pendidikan: pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Cv. Alfabeta.

Sumarni, I., Baskara, I., & Fadli, J. A. (2024). The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2309-2336.

Yeomans, M., Minson, J., Collins, H., Chen, F., & Gino, F. (2020). Conversational receptiveness: Improving engagement with opposing views. Organizational Behavior and Human Decision Processes, 160, 131-148.




DOI: http://dx.doi.org/10.30659/jikm.v12i2.37630

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Â