The Influence of Financial Literacy on Consumer Behavior (Case Study of Medan City Society)

Penulis

  • Hilda Syaf'aini Harefa Universitas Sari Mutiara Indonesia

DOI:

https://doi.org/10.30659/ijsunissula.4.2.63-73

Abstrak

This study aims to determine and analyze financial literacy influences consumer behavior in the Medan City community. This type of research is quantitative descriptive. The population in this study is the Medan City community. The sample in this study was 96 respondents. The data analysis methods used were Instrument Test, Classical Assumption Test, Simple Linear Regression Test, Hypothesis Test and Determination Coefficient Test (R2) using the SPSS Version 25 for Windows program. The results of the study showed that economic literacy had a positive and significant effect on consumer behavior in the Medan City community

Biografi Penulis

  • Hilda Syaf'aini Harefa, Universitas Sari Mutiara Indonesia
    Author's

Referensi

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Rinati, A. E. (2021). Pengaruh Literasi Keuangan Dan Gaya Hidup Perilaku Konsumtif Pada Mahasiswa Program Studi Pendidikan Kedokteran Fakultas Kedokteran Universitas Muhammadiyah Sumatera Utara. Medan: Universitas Muhammadiyah Sumatera Utara.

Unduhan

Diterbitkan

2025-06-20

Terbitan

Vol 4 No 2 (2025): June

Bagian

Articles

Lisensi

The copyright of the received article shall be assigned to the journal as the publisher of the journal. The intended copyright includes the right to publish the article in various forms (including reprints). The journal maintains the publishing rights to the published articles.

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