Model Pengembangan Pasar Tradisional Menuju Pasar Sehat di Kota Semarang

Global fenomena has condition a business activities must be manage more proffesional and
involve the stakeholders. The traditional market as a public service have many competitive
at the future, like mini market and modern market. This study was designed to investigate
possibility of traditional market management to be region company especially on market institution
in Semarang municipality. The concept based on to revitalization of traditional market
management to be health market. The population on this study are the buyers, the sellers,
the communities, the assosiation of seller, and market coordinators. All of markets in Semarang
municipality as a object of study. The amount of markets are 47 units. The variables of
study are focus on organization and human resources management, stakeholders, law, and
benchmarking. The study use descriptive approach with quantitative and qualitative analysis.
The result show that organization structure and human resources capability of market institution
in Semarang municipality is not relevan with current condition. The organizational cannot
create and support the competitiveness in industrial markets. Capability of human resources
in market institution is not relevant for answer the era competitiveness. The recommendation
of the study focus on reorganization of market institution and increase capability of human
resources management to increase market institution competitiveness.
Keywords : Organization and Management, Regulations, Benchmarking, Traditional Market