The Influence of Personal Branding and Compensation on Human Resource Performance
Abstract
This study aims to analyze the influence of Personal Branding and compensation on human resource performance, as well as examine the moderating role of career development among employees of the Representative Office of Bank Indonesia in North Kalimantan Province (KPWBI KALTARA). A quantitative approach was employed using a survey method involving 250 respondents. The research instrument consisted of a Likert-scale questionnaire (1–5). Data were processed using SmartPLS to test validity, reliability, and structural relationships among variables. The results indicate that both Personal Branding and compensation have a significant impact on human resource performance. Furthermore, career development significantly strengthens the effect of Personal Branding on performance. These findings highlight the importance of professional self-image development, appropriate reward systems, and clear career progression paths in enhancing employee performance. This study contributes to the theoretical development of human resource management and offers practical implications for HR management in public sector organizations, particularly in strategic regions such as North Kalimantan.
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