Optimizing the Number of Patient Visits at Dentaraya Dental Clinic Through Social Media Promotion and Brand Trust

Abstract

The current era of globalization has made competition in the business world, including in the healthcare sector, increasingly fierce. As technology advances towards the era of Industry 5.0, we are witnessing rapid progress in various fields, including medicine. Technologies such as genetic engineering, technobiomedicine, artificial intelligence, and nanotechnology are increasingly dominant. This study uses a quantitative approach with a correlational research design. The quantitative approach was chosen because it aims to objectively measure the relationship between variables using numerical data. This study aims to identify the extent to which social media promotions influence patient behavior, including motivation and decisions to visit a clinic. Brand Trust has a significant influence on Revisit Intention. Consumers who have trusted a brand tend to show higher loyalty and have a strong intention to repurchase or use the brand's services. Trust has proven to be a crucial variable in forming long-term relationships between brands and consumers.