STRATEGI PEMASARAN EKOWISATA BAHARI PULAU HOGA TAMAN NASIONAL WAKATOBI PROVINSI SULAWESI TENGGARA

Abstract

This study aims to examine and analyze the effect of product, price, promotion, place, people, and
physical evidence to the satisfaction of visitors. Issue raised in this research is how to influence the
product, price, promotion, place, people, and physical evidence of an effect on visitor satisfaction on
Hoga Island attractions. In this study using a kind of explanatory research is a study conducted to
explain the causal relationship between the variables and testing hypothesis. In this case describes
the influence of relationship marketing mix which includes product, price, promotion, place, people
and the physical evidence to the satisfaction of the visitor attraction Hoga Island Wakatobi National
Park. The study was conducted by survey method distributing questionnaires to135 visitor at
tractions in Hoga Island. Sampling studies using accidental sampling technique that is committed
against a person or object encountered by chance there. The result shows that the product, price,
promotion, place, people and physical evidence significantly influence visitor satisfaction in Hoga
Island attractions.

Keywords: Marketing Mix, Physical Evidence, Visitor Satisfaction.