Assegaff, Mochamad, fakultas ekonomi unissula semarang, Indonesia

• 2010: EKOBIS (Vol.11 No.2 2010) - EKOBIS (Vol.11 No.2 2010)
  ANALISIS BRAND AWARENESS, BRAND ASSOCIATION PERCEIVED QUALITY DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN
  Abstract  PDF

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