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DILA, Dewi Zahrotul Munifa. PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS.
Jurnal Ekonomi dan Bisnis
, [S.l.], v. 18, n. 2, p. 184-197, july 2017. ISSN 2685-4767. Available at: <
http://jurnal.unissula.ac.id/index.php/ekobis/article/view/1620
>. Date accessed: 22 dec. 2024. doi:
http://dx.doi.org/10.30659/ekobis.18.2.184-197
.