SPESIFIKASI MODEL PENGUKURAN FORMATIF UNTUK MENGUJI PENGARUH NEED FOR CLOSURE KONSUMEN ONLINE PADA LEVEL

Abstract

Need for closure is a new construct in consumer behavior and marketing management research.
This construct is considerably robust to measure consumer’s epistemic motivation.
Epistemic motivation is a desire based action to obtain relevant knowledge to make judgment
or buying decision. Previous study measures need for closure construct with reflective measurement
model specification. Conceptual analysis shows that need for closure construct is
a formative model due to the equality of its dimensions. This study shows strong evidence
that formative measurement model specification is more robust than reflective model to test
the model of influence of need for closure of online consumer and flow level in the internet
environment
Keywords : Need For Closure, Flow, Formative, Reflective, Online Consumer