THE EFFECT OF PRODUCT AND PACKAGING VARIATIONS ON PURCHASING DECISIONS Download

Jurnal Ekonomi dan Bisnis
is published by Faculty of Economy Universitas Islam Sultan Agung, Indonesia.

Contact: Jl. Raya Kaligawe Km.4, PO BOX 1054/SM Semarang 50112, Indonesia
Phone+62 857-2760-6666
Website: https://fe.unissula.ac.id
Email: ekobis.fe@unissula.ac.id

ISSN: 2685-4767 (Online) | 1411-2280 (Print)
DOI : 10.30659/ekobis

This work is licensed under a Creative Commons Attribution 4.0 International License

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