MODEL PENINGKATAN INOVASI BERBASIS ORIENTASI PASAR, KNOWLEDGE SHARING DAN ORIENTASI PEMBELAJARAN TERHADAP KINERJA BISNIS

Abstract

in this study is to find and analyze the influence of orientasipasar , knowledge sharing
and orientation learning of the performance of business with variable innovation as variable no
intervening on industrial flour tapioca in kabupaten Pati. A population that used is the owner /
entrepreneurs on industrial flour tapioca in kabupaten Pati of 162 people. Based on the results
of the spread of the questionnaire directly to owners and with using a technique the sample
collection simple random sampling, so obtained the sample of the of 66 respondents instrument
the analysis is the path analysis with the program spss, where formerly undergone a validity
and reliability and test the assumption classical. The results of testing shows that market
orientation knowledge sharing and orientation of learning shown to have a positive influence to
innovation and business performance .Innovation have a positive influence on the performance
of business , can be defined that the more the owner / entrepreneurs be able to create new
product innovation , the more one is increase the business performance produced .Innovation
capable of being variable intervening between market orientation with the performance of
business , it means the higher market orientation , The owner of the / employers could know ,
understand and answer the needs and hope from customers , so that the owner / entrepreneurs
will be created product innovation new in increase the business performance . Innovation not
capable of being variable no intervening between knowledge sharing with the performance of
business.Innovation capable of being variable no intervening between orientation learning with
the performance of business, Can be defined the higher the owner / entrepreneurs have the
ability to learn, will it increases or insight new so will create product innovation new so increase
the performance of business.

Keyword: orientation market, knowledge sharing, orientation learning, innovation and
performance busines