MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION

Abstract

This study attempts to know whether physical surrounding , social surrounding , and sales
promotion impact on impulse buying , exhibit visitors held in citraland mall .Population in this
research is visitors exhibition .Samples to be taken as many as 100 respondents with using a
technique explanory sample , using multiple regression technique .This research result indicates
that physical surrounding have a positive influence to sales promotion .Social surrounding have
a positive influence to sales promotion .Physical surrounding have a positive influence to impulse
buying .Social surrounding have a positive influence to impulse buying .Sales promotion have
a positive influence to impulse buying

Keywords : physical surrounding, social surrounding, sales promotion and impulse buying.