Purwati, Yenny, Universitas Kristen Satya Wacana, Indonesia
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Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012 - Articles
Pengaruh Isi Pesan, Sumber Pesan, dan Insentif Pada Sikap Konsumen Terhadap Sms Advertising
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ISSN: 2302-9791